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Manila Bulletin devider Drive devider Jetour Auto's Rapid Growth and Future Plans

Jetour Auto's Rapid Growth and Future Plans

Published Mar 17, 2025 12:55 am

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The year 2024 was a milestone for Jetour Auto, with global sales reaching 550,000 units — an 83.9% increase from the previous year. The company's aggressive global expansion, which began in late 2018, has proven successful. Jetour now operates in 65 countries with a dealership network exceeding 2,000 sales and service points. In just over six years, the company has sold a total of 1.5 million vehicles, building a customer base of over 50 million worldwide.

In the Philippines, Jetour Auto Philippines Inc. (JAPI) has mirrored this global success, achieving a 67% year-on-year growth in 2024. The company sold 1,702 vehicles, an increase of 684 units from the 1,018 vehicles sold in 2023. This rapid growth reflects the rising demand for Jetour’s offerings in the local market.

The "Travel+" strategy and local market relevance

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A key factor in Jetour’s global expansion is its "Travel+" strategy, which integrates vehicle design, production, sales, and services with various travel and lifestyle sectors. This approach enhances the user experience by aligning Jetour’s offerings with travel destinations, cultural experiences, and service platforms.

In the Philippines, Jetour has adopted this strategy by strengthening its market presence through dealership expansion and promotional activities. JAPI Managing Director, Miguelito Jose, emphasized the company’s commitment to customer engagement.
“The year 2024 was all about stepping up our digital and traditional marketing efforts, cross-industry partnerships, sales programs, aftersales, and dealer support systems to complement our current lineup and the introduction of new models,” Jose explained. “Jetour vehicles are in and of themselves designed and engineered to world-class standards. We’re here to ensure that every vehicle becomes an integral part of the Filipino mobility ownership and lifestyle experience.”

Jetour T2 sales growth

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A significant contributor to Jetour’s success in the Philippines is the Jetour T2, the brand’s first 4x4 SUV, launched in March 2024. The T2 accounted for nearly a third (32.01%) of the company’s overall sales, indicating the growing interest among Filipino buyers in adventure-ready vehicles. The T2 Terminator edition, unveiled at the 9th Philippine International Motor Show in October, further reinforced the brand’s appeal in the segment.

Globally, the Jetour T2 is part of the company’s strategy to strengthen its presence in off-road and hybrid SUV markets. It represents the brand’s commitment to durability, technology, and versatility—qualities that resonate with both international and Filipino buyers.

Expanding hybrid and PHEV offerings in 2025

Jetour Auto has ambitious plans for 2025, both globally and in the Philippines. The company aims to strengthen its "Travel+" strategy by introducing new technologies, optimizing research and development, and expanding its hybrid and plug-in hybrid electric vehicle (PHEV) offerings.

“Expect even bigger, more exciting mobility experiences from Jetour Auto PH this 2025,” said Jose. “Filipinos will see much more of Jetour this year.”

Globally, Jetour will continue to expand its product lineup, including the upcoming Jetour T2 i-DM and T1 models. These vehicles are expected to bolster the brand’s position in the hybrid and off-road segments.

Beyond business growth, Jetour Auto remains committed to environmental, social, and governance (ESG) initiatives. In 2024, the company actively contributed to eco-conservation, protection of endangered species, children’s education, and rural development programs worldwide. These efforts ar the line with the company’s goal of integrating business success with positive social impact. Jetour Auto Philippines aligns with this mission by enhancing customer engagement through dealership expansion and aftersales support while preparing for the transition toward sustainable mobility solutions.

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Jetour Auto Philippines Inc. (JAPI)
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