To improve the experience and satisfaction of visitors, the online platform Our Heritage Homes recently held a webinar to guide heritage property owners on February 19. The session focused on understanding guests’ motivation and unique preferences by sharing best practices, tips, and a case study from the Philippines. Our Heritage Homes (OHH) was created for heritage home owners and heritage enthusiasts, operating in different destinations in more than 10 countries.
In her talk, Danieli Mai Corpuz, OHH community manager in the Philippines, licensed real estate broker and appraiser, said that heritage homes showcase traditional craftsmanship, antique furniture, and unique architectural styles that attract guests, however property owners should add opportunities for guests to create memorable experiences as an added value.
She observed that visitors are drawn to stories, historical significance, and the legacy behind heritage properties. “When guests stay in a (heritage) home, they feel the past that gives more meaningful feeling and experience compared to a generic or modern hotel,” said Corpuz.
In particular, she emphasized the importance of warm hospitality, cultural immersion, and personalized attention in creating a memorable experience for guests.
”Warm hospitality is the heart of your business. Why? Because when guests feel welcomed, they will refer you. You get returning guests plus new guests from referrals, and that means free advertising,” said Corpuz. “You can chat with your guests during breakfast, or ask them about their travel in the country. This is something that can connect you to the guests,” she added. She also suggested inviting guests to visit tourist spots or join the activities within the community.
In addition, cultural immersion allows guests to be one with the locals and enrich their travel experience. She even cited the introduction of local festivals, tasting heirloom dishes that localities can offer, and partnering with local tours.
Heritage property owners are encouraged to offer bespoke experiences, such as art workshops or weaving classes to guests, to add authenticity and signature experiences in creating lasting memories. She also suggested local storytelling, sharing of family history or legacy, or telling anecdotes about the property.
The case study featured the Philippine heritage property, Villa Angela Heritage House in Vigan, Ilocos Sur. Built in 1873, this heritage house was transformed into a boutique hotel to accommodate guests who want to experience the colonial lifestyle. Vigan, a planned Spanish colonial town, was recognized as a UNESCO World Heritage site in 1999.
A former government official and advocate for different causes, Emmeline L. Verzosa, a granddaughter from the 3rd generation, manages the 152-year-old family ancestral home. The DOT-accredited structure underwent restoration from 1986 to 1988.
Verzosa discussed the unique experiences offered at her ancestral house, including renting traditional costumes and hosting tertulia events where they share stories and memories with visitors. She also highlighted the offering of heritage cuisine and the efforts made to be eco-friendly, such as providing purified water dispensers, instead of bottled water, and practicing waste segregation. Guests are also given personalized services such as welcome drinks and personalized welcome letters.