Sneakerheads! Bigboy Cheng introduces his new collab—the Penetrator

Apart from being a DJ, Bigboy Cheng is known for his vast collection of toys, art, and sneakers. The latter is something he is particularly passionate about, and over the years, his label, Secret Fresh, has collaborated with many brands, putting creative twists on shoes and apparel.

Recently, Bigboy announced that Secret Fresh is launching a new limited-edition sneaker in collaboration with global brand World Balance. Through a social media post, he unboxed the new pair, dubbed The Penetrator. This latest silhouette merges World Balance’s signature RPBLC lifestyle shoe with the Secret Fresh DNA, highlighted by the iconic Isperm logo.

Bigboy describes it as a "dad shoe"—practical, comfortable, and chunky-soled—perfect for any lifestyle.

“‘Yung Penetrator, dad shoes talaga siya, pang-lifestyle siya talaga (The Penetrator is really a dad shoe, a lifestyle sneaker),” Bigboy tells Manila Bulletin Lifestyle. “Magandang style niya, magandang design niya (It has great style and design). Of course, with the Secret Fresh touch.”

The Penetrator seamlessly combines the best of both brands—World Balance’s quality and functionality with Secret Fresh’s signature creative flair—making this collaboration a must-have for sneaker collectors and enthusiasts alike. One aspect Bigboy takes pride in is its affordability.

“Maganda yung price niya for the quality and design (It is affordable given its quality and design),” he says. “It will penetrate the hearts of Filipinos and international sneakerheads. Para sa lahat naman ito kahit limited edition siya (This is for everyone, even though it’s a limited edition).”

The Penetrator will be available in three exclusive colorways. Two of them—Black-White and Gray-White—will be available at selected World Balance stores, offering fans sleek and versatile options that complement any streetwear look. For those looking for something truly special, limited-edition Maroon-Navy colorway will also be released.

The Penetrator is priced at P2,999 and will be launched on March 15 at Ronac Art Gallery  in San Juan City from 11 a.m. onwards.

To know more, visit @worldbalanceph and @secretfreshph on Instagram.

Hello, readers! Do you have a story you want us to feature? Send us a message on Facebook, Instagram, Tiktok, and X and let’s talk about it.