With the battle cry of ‘It’s Not Just a Book Fair, It’s a Book Experience’, the Philippine Book Fair was launched March 13, and will run until Sunday, March 16. Mounted by the National Book Development Board, the Board’s Chairman Dante Francis Ang II, and Executive Director Charisse A. Tugade, welcomed the guests, participants, stakeholders, and publishing companies, to the grand opening ceremonies.





The kickoff program was an exciting showcase of literature turned into a performing art, and it worked well in the transition; the audience appreciative of the performances. Present during the launch event were National Artist for Film and Broadcast Arts Ricky Lee, Maria Karina Bolasco, and Milflores publisher Andrea Pasion-Flores. Exec. Director Charisse Tugade provided the inspirational words, recounting the Board’s recent accomplishments and how they’re staying true to the mission vision.

Aral Aklat, Kid Lit, Komiks, and Booktopia were the four main sections of the Fair; and on the first morning, the Fair was a truly well-attended affair. Head to the Megatrade Hall at Megamall to enjoy an encounter with Filipino creativity and literature.