Ayala Land Hospitality, the rebranded hotels and resorts unit of real estate giant Ayala Land Inc., is set to double its portfolio, investing $500 million in expansion and renovation projects through 2030.

In a press briefing, Ayala Land Senior Vice President for Leasing and Hospitality, Mariana Zobel de Ayala, stated, “Over the years, Ayala Land has invested over $500 million in expanding tourism assets across the country.”

“Our developments have helped unlock new destinations, elevate the quality of travel experiences, and create stronger demand for Philippine tourism on a global stage. Whether through urban hotels, leisure townships, or island resorts, we have continuously built spaces that attract local and international travelers,” she noted.

With the government targeting 12 million tourist arrivals by 2028, Ayala Land Hospitality President and CEO George Aquino said their capital expenditures for the next five years will reach $500 million. This investment aims to double their capacity to 8,000 rooms by 2030, achieving double-digit annual growth during this period.

Zobel explained that their priority will be locations where they already have properties, such as Azuela in Davao, Mactan in Cebu, Anvaya, and Makati. Their second priority is to explore areas with international flight access.

As a major player in the country’s hospitality sector, Ayala Land Hospitality currently boasts over 4,000 rooms in its portfolio and is a top performer in the Philippines for guest revenue.

“What we plan to do is really a combination of different types of hotels. By expanding our homegrown products and also looking at other brands,” Aquino said.

He added, “We plan our expansion based on the infrastructure that’s happening in the country. We will align ourselves with major government infrastructure projects to achieve accessibility and long-term viability.”

As part of the expansion and rebranding, Ayala Land Hospitality Creative Director Paloma Urquijo Zobel de Ayala announced a full brand refresh to elevate their homegrown Seda business hotel chain.

“Three renovated properties—BGC, Cagayan de Oro, and Davao—will open by the third quarter this year. With carefully managed costs, these improvements will justify a well-earned eight percent increase in average room rates,” she added.

The transformation of El Nido Resorts in Palawan into upscale eco-tourism destinations is also underway. The full-scale physical transformation of the three island resorts in El Nido will continue over the next four years, with the renewed Lagen Island to be unveiled in the third quarter.

ALH is consolidating its portfolio, which includes homegrown brands like Seda Hotels, El Nido Resorts, and Huni, Lio, alongside international luxury names such as Raffles Makati, Fairmont Makati, and the upcoming Mandarin Oriental Makati.

“As we chart a bold new course in hospitality, our vision is clear: elevate Filipino hospitality to the world stage. This means curating experiences that go beyond service—creating real connections between guests, places, and culture,” said Aquino.

ALH is reinvesting in its flagship properties, modernizing Seda’s business hotels, upgrading El Nido Resorts, and refining guest experiences with a distinct sense of place.

Meanwhile, its pipeline of new hotels and resort destinations will leverage Ayala Land’s expansive estates nationwide, integrating hospitality into vibrant townships and natural landscapes