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Manila Bulletin devider Business devider BPI shines at the 60th Anvil Awards for communications excellence

BPI shines at the 60th Anvil Awards for communications excellence

Published Feb 6, 2025 08:46 am
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From left: Norman Agatep, APR, PRSP VP-External Affairs; Mikey de Quiros, APR, PRSP VP-Internal Affairs & Chairman of the 60th Anvil Awards; Andy Saracho, APR, PRSP President; BPI’s Chief Customer & Marketing Officer Cathy Santamaria, External Communications & Media Relations Head Joey Silvestre, External Communications & Media Relations Officer Nina Robles, Internal Communications Officer Madelein Embalado, Public Affairs & Communications Head Maria Elena Torrijos; and Louie Sebastian, APR, PRSP.

The Bank of the Philippine Islands (BPI) received multiple honors at the 60th Anvil Awards, reinforcing its leadership in strategic and purpose-driven communications.

Organized annually by the Public Relations Society of the Philippines (PRSP), the Anvil Awards recognize excellence in public relations programs, tools, and initiatives that drive meaningful impact.

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From left: Norman Agatep, APR, PRSP VP-External Affairs; Andy Saracho, APR, PRSP President; BPI’s Social Media Strategist Suzette Dalumpines; Employer Branding Officer Mikko Refuerzo; Internal Communications Head Jean Salvador; Head of Talent Acquisition Carmela Santico; Social Media Officers Tara Lapiz and Gianna Geronimo; and Louie Sebastian, APR, PRSP.

BPI’s #ProudtoBePartofIt campaign earned a Gold Anvil and was among the top three finalists for the Platinum Anvil, the highest distinction for PR Tools. The campaign reinforces the bank’s strength as an employer of choice and its ability to craft compelling narratives that attract top talent.

In addition, BPI was named a top three finalist for “Company of the Year,” a testament to its sustained excellence in corporate communications and commitment to fostering engagement with stakeholders.

Cathy Santamaria, BPI Chief Customer and Marketing Officer, expressed gratitude for the recognition. “These accolades reaffirm our commitment to connecting with our clients and communities through meaningful, impactful campaigns. We remain dedicated to telling stories that matter and championing causes that contribute to a better, more inclusive society,” she said.

BPI also won the following awards:

  • Gold Anvil, Public Relations Tools (Special Events) – Beyond Green: Raising Sustainability Awareness through BPI’s Integrated Advocacy Campaign
  • Silver Anvil, Public Relations Programs (Cause-related/Public Awareness/Advocacy) – Beyond Green: Raising Sustainability Awareness through BPI’s Integrated Advocacy Campaign
  • Silver Anvil, Public Relations Programs (Public Affairs/Policy-Shaping Communication) – Championing Consumer Protection: BPI’s Trailblazing Role in the Enactment of the Anti-Financial Account Scamming Act
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From left: Mikey de Quiros, APR, PRSP VP-Internal Affairs & Chairman of the 60th Anvil Awards; Franz de la Fuente, PRSP Secretary; BPI’s Strategic Government Relations Officer Vega Postrano; Public Policy Officer Jestine Ong; Government Relations Head Atty. Christine Allego; Public Affairs & Communications Head Maria Elena Torrijos; Chief Customer & Marketing Officer Cathy Santamaria; and Cel Amores, PRSP Treasurer.

These wins highlight BPI’s commitment to sustainability, advocacy, and consumer protection through strategic communication and engagement.

The Anvil Awards, presented annually by the PRSP, symbolize excellence in public relations, recognizing campaigns that effectively engage and influence public opinion for a positive impact. The Platinum Anvil, in particular, recognizes excellence in business communication, while the Company of the Year award is given to organizations that accumulate the highest points based on their Anvil wins.

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From left: Mikey de Quiros, APR, PRSP VP-Internal Affairs & Chairman of the 60th Anvil Awards; Franz de la Fuente, PRSP Secretary; BPI’s Chief Customer & Marketing Officer Cathy Santamaria; External Communications & Media Relations Head Joey Silvestre; Public Affairs & Communications Head Maria Elena Torrijos; External Communications & Media Relations Officer Nina Robles; Internal Communications Officer Madelein Embalado; and Cel Amores, PRSP Treasurer.

BPI’s success at the 60th Anvil Awards showcases its steadfast commitment to excellence and its focus on building meaningful client and community connections through innovative initiatives.

Related Tags

Bank of the Philippine Islands Anvil Awards
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