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Manila Bulletin devider Entertainment devider 'This Is Taylor Swift. A Spotify Playlist Experience' headed to Manila, Seoul, Jakarta

'This Is Taylor Swift. A Spotify Playlist Experience' headed to Manila, Seoul, Jakarta

Published Feb 5, 2025 06:47 am

Spotify is bringing the magic of Taylor Swift’s music to Jakarta, Manila and Seoul with “This Is Taylor Swift. A Spotify Playlist Experience,” an immersive exhibition designed to bring Swifties together in celebration of their favorite artist.

The experience is a “love letter” to what it means to be a Taylor Swift fan. Bringing Spotify’s “This Is Taylor Swift” playlist to life, every element of the experience has been created to reflect the evolution of Taylor's artistry. 

Spotify_TaylorSwift1.jpg

The event is designed for Asian Swifties to be celebrated and connected to the music they love.

Here’s what fans can expect: 

- Witness Taylor’s evolution: Explore a captivating gallery chronicling a journey through her 11 musical eras, complete with stunning visuals and fan-favorite tracks that showcase the depth of her artistry. 

- A lyrical wonderland: Immerse in a magical space where Taylor's iconic lyrics come to life. From heartaches to love stories, celebrate the words and stories that resonate with Swifties around the world. 

- Exclusive Spotify “This Is Taylor Swift” keepsakes: Take home a piece of the experience with a limited-edition keychain designed for fans to easily access Taylor’s discography on Spotify after the event.

In the Philippines, "This Is Taylor Swift. A Spotify Playlist Experience" is happening in Manila from Feb. 21 to 23. 

In addition to being named Spotify’s 2024 Wrapped Global Top Artist for the second year running with over 26.6 billion streams worldwide, Swift was also the 2024 Wrapped Top International Artist in Indonesia, Philippines and South Korea. 

"We're excited to bring 'This Is Taylor Swift. A Spotify Playlist Experience’ to Asia. It represents Spotify’s commitment to connecting Asian fans with global superstars like Taylor Swift and creating innovative, interactive experiences that deepen the connection between artists and their fans. Swifties are some of the most passionate fans in the world and this experiential event is a celebration of them - allowing them to connect to each other through their shared love of Taylor,” said Gautam Talwar, Spotify general manager for Asia Pacific.

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