Bridging the gap between the Philippines’ rich past and bold future, the city of Intramuros invites visitors to imagine the experiences of historical heroes while championing modern-day innovations. In particular, the recently unveiled Centro de Turismo at Calle Arzobispo has pushed the boundaries of Filipinos’ creative expression. Tracing its roots from the pre-colonial era to religious artifacts from the Spanish era, Centro de Turismo proves the Filipinos’ ability to transform these influences into a unique expression of their collective identity.

The most recent celebration of cultural pride in this space was the Tourism Promotions Board (TPB) Philippines’ annual “Pasasalamat” event. It was a heartfelt expression of gratitude to media professionals and content creators, whose invaluable contributions have spotlighted the dynamic regions of the Philippines on a global scale. Their efforts are woven into the unique tapestry of Filipino history and culture.

“Pasasalamat is our way of recognizing the invaluable contributions of our partners in helping us share the wonders of the Philippines,” shares TPB chief operating officer Maria Margarita Montemayor Nograles. “It is through your dedication and support that we have been able to achieve these milestones and inspire travelers to experience our country.” 

What played out throughout the night were a series of seamless performances which included Acapellago’s modern renditions of Filipino classics and the Sindaw Performing Arts Guild’s stunning showcases. In highlighting tourism’s role as a force for good and a catalyst for meaningful opportunities, Nograles emphasizes the TPB’s transformative impact on communities and the environment. All these achievements underscore an extraordinary milestone, with ₱11.3 billion in sales leads generated in 2024—a remarkable 44.8 percent increase from the previous year.

 “Together, we are the storytellers of our nation. As we move forward into 2025, let today’s gathering remind us of the power of collaboration and shared purpose,” emphasizes Nograles. 

After the program, guests were invited to a guided tour, exploring the stories that define Philippine history while exploring how venues like Centro de Turismo are instrumental in preserving this legacy. The event closed optimistically, reaffirming TPB’s mission to champion sustainable tourism while creating opportunities for all Filipinos.