For many, the concept of Halal remains shrouded in misconception. It's often perceived as solely for Muslims, but the principles behind Halal food—emphasizing cleanliness, quality, and ethical sourcing—offer benefits for everyone. AlBarakah, a new brand entering the Philippine market, aims to clarify these misconceptions while providing delicious and accessible Halal options for all Filipinos.

Halal, derived from Islamic law, encompasses more than just dietary restrictions. "Halal food follows the Islamic requirements laid down by Allah in the Qur’an," AlBarakah CEO Ameerah Tamundong tells Manila Bulletin Lifestyle. 

This includes specific guidelines for animal slaughter, the use of pure and untainted ingredients, and the avoidance of any substances that violate Islamic principles. Chapter 2, verse 172 of the Qur’an, states, “Eat of the lawful things that I have provided for you,” highlighting the importance of consuming food that adheres to these standards. While Halal is essential for Muslims, its emphasis on quality and hygiene makes it appealing to anyone seeking wholesome food.  

Consumers can ensure they're purchasing authentic Halal products by looking for certification from recognized Halal certifying bodies. These certifications, often indicated by a seal on the packaging, guarantee that the product adheres to Islamic requirements and contains no haram (forbidden) ingredients.  

AlBarakah is poised to make a significant impact on the Philippine food market. "AlBarakah is a brand dedicated to servicing our fellow countrymen, specifically by providing the Pinoy Muslim community with healthy, clean, and delicious Halal food," she says. 

Their goal is to make Halal meals convenient and fulfilling, offering products that align with Islamic principles while catering to the daily needs of families across the country. "AlBarakah’s arrival in the Philippines is important for the service it provides to the Muslim community by providing high-quality and Halal food which can double as premium and healthy food options for non-Muslims," Ameerah continues. 

AlBarakah's current product line includes a range of everyday staples, from canned corned beef and instant coffee to protein bars, sauces, noodles, and rice. The company is committed to expanding its offerings to further meet the diverse needs of Filipino families and communities.

Consumers can look forward to purchasing the brand’s products online in the first quarter of 2025. Following the online launch, the brand plans to make its products available in local convenience stores and supermarkets across the country. AlBarakah emphasizes affordability without compromising quality. 

"Our products have been designed specifically to be affordable without sacrificing quality," she says. "We seek to bring value and quality to each product while ensuring that our nutritious and clean offerings are accessible and worthwhile to our customers."

AlBarakah's message to its customers is one of dedication and commitment. "We are dedicated to your satisfaction by providing nutritious and reliable products of the highest quality," she emphasizes. "As a brand committed to care and quality, it is our goal to act as an inspiration and blessing upon every dining table while remaining true to the meaning of Halal. At AlBarakah, we’re proud to make access to Halal food easier than ever before." 

With its focus on quality, affordability, and accessibility, AlBarakah is set to become a trusted name in Filipino households, bridging cultures and bringing the benefits of Halal food to a wider audience.