Mini Philippines has opened a pop-up store at Alabang Town Center, offering customers a closer look at the latest Mini models, including both internal combustion and all-electric vehicles. The pop-up will run for a full year, from January 6, 2025 to January 5, 2026, allowing enthusiasts and prospective buyers to explore the brand’s signature blend of technology, sustainability, and iconic design.
According to Willy Tee Ten, President of the Autohub Group of Companies, the initiative serves as an opportunity to engage with the Mini community while introducing the next generation of Mini vehicles. “This pop-up showcases the next generation of Mini vehicles built for exciting adventures. It’s also the perfect opportunity for us to reconnect with the Mini community and for them to learn about the most recent updates from Mini. Existing Mini owners will have access to exclusive vehicle upgrade options and a newly introduced referral program with special rewards to recognize their continued loyalty,” he said.
The pop-up store currently showcases the new all-electric Mini Cooper 3-Door, the all-electric Mini Countryman, and the sporty Mini John Cooper Works 3-Door, which will be on display until February 27, 2025. Starting February 28, 2025, Mini will also introduce the all-electric Mini Aceman to the lineup, further expanding its electric vehicle range.
Located at Corte de las Palmas, Alabang Town Center, the pop-up store operates daily from 11:00 AM to 9:00 PM. Visitors can explore Mini’s latest models, consult with product experts, and even schedule test drives to experience the vehicles firsthand.
Mini Philippines is the exclusive distributor of the Mini brand under British United Automobiles, Inc., part of the Autohub Group.
The brand currently operates four dealerships nationwide, located in Bonifacio Global City, Alabang, Pampanga, and Cebu. The available Mini lineup includes the Mini 3-Door, 5-Door, Countryman, and John Cooper Works, while the Mini Cooper Convertible and Mini Clubman can be ordered upon request.