Hince, the South Korean makeup brand that captivated social media in 2024 with its True Dimension Radiance Balm and its coveted dewy finish, is back with exciting new additions to its collection. These latest releases are sure to earn a place in your makeup bag.
Introducing the Slim Stick Melting Matte collection
Leading the pack is the Slim Stick Melting Matte collection. These easy-to-use slim sticks glide on effortlessly, delivering a sheer wash of color that can be built up for a more intense look. The lightweight, soft-focus matte finish is achieved without any clumping or flaking, even with multiple layers. Impressively, the formula feels hydrating on the lips, a welcome change from traditional matte lipsticks. The collection debuts with five shades: Deja Vu, New Silhouette, Fade Out, Momentary, and Unrefined.
Perfecting the base: The Airy Powder
Capitalizing on the popularity of "ube" (purple-toned) base products, Hince introduces the Airy Powder in Lavender and Beige. This powder sets makeup while minimizing the appearance of pores. Its double-coating technology ensures a long-lasting matte finish and a smoother complexion.
A touch of color: Dewy Liquid Cheek and Raw Glow Gel Tint
For a natural flush, the Dewy Liquid Cheek in Husky Mauve delivers a fresh, radiant glow. Its unique raw glow texture infuses cheeks with vivid color, providing a luminous finish with just one application.
Hince also expands its lip and eye offerings with the Raw Glow Gel Tint, available in Rawpricot and Fever. These tints provide a sheer, refreshing glow while moisturizing and volumizing the lips. The formula is enriched with triple hyaluronic acids, vitamin E derivatives, and peptides for a plump and hydrated finish.
New brushes for flawless application
To complement the new products, Hince has released a range of application brushes:
- Cheek brush: Soft, rounded bristles ensure even color distribution.
- Eyeshadow base brush: The thick, rounded shape blends base shadows seamlessly for a smooth, gradient effect.
- Eyeshadow point brush: Designed with bullet-shaped bristles for precise, irritation-free application.
Hince continues its commitment to both the environment and sensitive skin by maintaining its vegan and hypoallergenic formulations. These gentle products offer effective beauty solutions without compromise. Products are available at Beauty Bars and other online retailers.