Labubu, Crybaby, Molly, Skullpanda, Dimoo, and Hirono. If those names mean nothing to you, then consider yourself out of the very hot Art-Toys loop of today, and crawl out from under your rock. These brands are among the IPs (intellectual properties) that have thrust Pop Mart into the zeitgeist of today - the hip retail mart or toy collectibles brand that has gained unrivaled popularity on the strength of its ‘blind box’ concept for selling these art toy series. And Pop Mart opened its new SM Makati Pop-Up last Feb. 14, 2025. What better way to show some love to its Filipino fans and celebrate Valentine’s Day!

Originating from China, Pop Mart has an envious number of extremely famous series, and they are sought after like crazy! If you recall, their first Philippine pop-up happened at the Mall of Asia last year, marked by incredible scenes of customers lining up for hours, just to enjoy a walkthrough of the Pop Mart display space, and purchase the collectibles. 

Make this February an opportunity to visit the SM Makati Pop Mart on the third floor of the Concourse. Either you’re a fan and know exactly which new collaboration or toy series you want to collect; or you’re a newbie, ready to discover what all the craziness is about. Either way, enjoy the time spent at the Pop-Up!