SM Supermalls officially launched the 4th Health & Beauty Caravan by Ricky Reyes at SM Mega Fashion Hall on February 4.
In partnership with the Philippine Red Cross, the Philippine Cancer Society, various Local Government Units (LGUs), Chinabank, and the Metro Manila Mayors’ Spouses Foundation, Inc., this initiative—led by the Filipino Hairdressers' Association (PHILHAIR)—has become a key event promoting health, beauty, and community service. This year’s caravan will run from February 26 to June 11, 2025, across several SM malls in Luzon.
The Health and Beauty Caravan will provide free medical services to women, children, and senior citizens. These services include medicine and vitamin distribution, emergency preparedness training for barangay health workers, blood typing, blood sugar testing, feeding programs, and more. Additionally, the Philippine Cancer Society will conduct free cancer screenings for women.
The Caravan will also cater to beauty professionals, salon owners, and hair and makeup artists through seminars and competitions. Part of the competition lineup for the 2025 Caravan is the Unisex Hair Coloring & Styling Competition, which will showcase the latest trends in hair color and styling. The Rebond Plus Category will highlight the best hair rebonding services. The Ganda ng Reyna Mo category will feature the best formal evening wear. Lastly, the Bridal Makeup Category will recognize the most skilled bridal makeup artists.
Sponsored by BioReach, Well Hair Beauty Products, Watsons Philippines, HUE PRIMA Permanent Hair Color, and Simply G, the Health & Beauty Caravan is bound to redefine the standard of beauty excellence among Filipinos.
Participating SM Supermalls include the following:
- SM City Olongapo (February 26)
- SM City San Jose del Monte (March 5)
- SM City Lipa (March 6)
- SM City Urdaneta (March 10)
- SM City Pulilan (March 12)
- SM City Cabanatuan (March 19)
- SM City Baguio (March 24)
- SM City Muntinlupa (March 25)
- SM City Sucat (March 27)
- SM City Santa Rosa (March 30)
- SM City Lucena (March 31)
- SM City Dasmariñas (April 2)
- SM City Tanza (April 3)
- SM Southmall (April 4)
- SM City Novaliches (April 9)
- SM City Valenzuela (June 2)
- SM City Caloocan (June 4)
The Grand Finals will take place on June 11 at the SM Mall of Asia Music Hall.
Stay tuned for updates by visiting www.smsupermalls.com or by following @smsupermalls on social media.