Recognizing the evolving needs of home buyers and investors, the Philippine real estate players have become more strategic, innovative, and customer-focused, transforming the market into a more sophisticated, sustainable, and competitive sector. Following this direction, the property sector progressed from just producing housing developments to enriching lives with property products aligned with today’s modern lifestyles still rooted in Filipino values and culture.
Federal Land is known to provide holistic and human-scale experiences through its slate of human-centric developments that prioritize the needs of its residents and all end-users of their developments.
“At Federal Land, we don’t just build houses. We build homes and communities for people to enjoy life. Our projects aim to enhance the living experience by offering functional, thoughtfully designed spaces. We design our developments to be adaptable, allowing us to respond effectively to future trends and challenges,” said Federal Land Architect Gilbert M. Berba, head of the urban planning and design group.
As exemplified in Federal Land Communities (FLC), the masterplanned township is committed to innovation and design concepts that respond to the dynamic needs of the property sector. Built on the principle of versatility and intentional design, the property development is marked by flexible and multi-functional spaces to meet the diverse demands of residents. Thus, details such as residents’ accessibility to essential goods and services, or walkability as part of healthy living are top priorities.
Shang Properties Executive vice president - commercial Che Diaz recognizes that smart technologies and data-driven strategies will play a key role in property developments, especially in providing highly personalized experiences, from tailored property recommendations to seamless service delivery. She also saw the trend of integrating efficient design and modern amenities to suit the lifestyles and preferences of discerning clients, thereby enhancing the overall value of properties.
Diaz shared that “Shang Properties is at the forefront of this transformation, offering thoughtfully designed spaces that combine functionality, luxury, and modern living and by embracing cutting-edge solutions to elevate customer experiences, streamlining processes for convenience. Our commitment is to anticipate client needs, deliver a lifestyle, and provide exceptional solutions that redefine real estate excellence.”
In service of a steadily growing demand for luxury residential projects, Shang Properties continues to build living spaces to stay on top of the market with its recently unveiled projects such as the Shang Summit in Quezon City, and Shang Bauhinia Residences in Cebu City.
Shang Summit caters to a wider market segment with a brand promise of “exclusivity while being inclusive” in delivering privacy and convenience to young professionals, early nesters, and retirees. Shang Bauhinia Residences is set to deliver an elevated experience to suit the sophisticated tastes of Cebuanos.
For RLC Residences, Vice President and Head of Business Development and Design Stephanie Anne Go put forward that the millennials’ commitment to sustainability will drive the big shift in real estate developments. “We will see more green buildings and communities which were less common five years ago. We will also see more green building-certified projects and renewable energy sources for operating the buildings. RLC Residences is committed to its green certification across all new projects through EDGE certification. We have also started shifting some residential towers to 100 percent renewable energy sources starting with The Residences at the Westin.”
She also noted the expectations of the digital generation for better results and instantaneous responses from developers, especially with the utilization of AI technology.
To improve customer experience across different homebuying and owning stages, RLC Residences has partnered with Salesforce to improve touchpoints with homebuyers, owners, and investors. Improvements are also underway for the myRLC Home app which allows digital engagement for buyers and homeowners.
Taking inclusivity into the market, Go underscored the introduction features aligned with diverse interests and backgrounds, making developments flexible and accommodating to unique demands. Some of the inclusive amenities include gender-neutral bathrooms, pet parks, age-friendly parks, kid’s areas, and sports and music facilities.