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Fendi puts an 'Emily in Paris' twist on its beloved bags

Lifestyle | Fashion and Beauty

Fendi puts an 'Emily in Paris' twist on its beloved bags

And it is très chic!

By John Legaspi

Our streaming pleasures just got stylish with the arrival of the new season of “Emily in Paris.” As usual, our American marketeer is facing campaign challenges, finding love, and serving looks—only beyond the borders of the City of Lights.

Eugenio Franceschini as Marcello and Lily Collins as Emily Cooper (Photo from Netflix)

Eugenio Franceschini as Marcello and Lily Collins as Emily Cooper (Photo from Netflix)

In its fifth season, Emily, portrayed by actress Lily Collins, and her team at Agence Grateau manage to snag a meeting with the Italian luxury fashion house Fendi. Unfortunately, the meeting didn’t go as planned. Why? Better start streaming!

In real life, though, “Emily in Paris” and Fendi had a très chic union. Coinciding with the series’ premiere on Dec. 18, 2025, the maison unveiled a capsule collection, reimagining some of its beloved designs.

Available in a limited release at selected Fendi boutiques worldwide and on fendi.com, the exclusive collection puts the spotlight on its icons, featuring two Baguette bags and one Peekaboo bag crafted to capture the joyful and sophisticated spirit of the show, reinterpreted through the house’s signature codes.

Each piece includes a dedicated tag and is crafted in an exquisite tapestry-effect fabric with the Fendi Dots motif—a distinctive blend of the iconic FF logo and Art Deco-inspired polka dots—and offered in color-block combinations of brown and pink or dove and mint green.

The capsule highlights Fendi’s collaboration with “Emily in Paris”, enhanced by the house’s presence in the latest season, where viewers will witness Emily embark on Roman adventures with the iconic Baguette bag at Fendi Headquarters at Palazzo della Civiltà Italiana and the Palazzo Fendi flagship store.

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