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Manila Bulletin devider Entertainment devider Hallyuwood devider Park Jeong-min, Lee Jun-ho, Lee Je-hoon top brand reputation ranking for rising actors in December

Park Jeong-min, Lee Jun-ho, Lee Je-hoon top brand reputation ranking for rising actors in December

Published Dec 28, 2025 10:35 am
(From left) Lee Jun-ho, Park Jeong-min and Lee Je-hoon (Instagram, Netflix)
(From left) Lee Jun-ho, Park Jeong-min and Lee Je-hoon (Instagram, Netflix)

Park Jeong-min, star of the series “Newtopia” and film “The Ugly,” grabbed the No. 1 spot in the brand reputation index for rising actors in South Korea in December. 

The Korea Reputation Research Institute measured the participation index, media index, communication index, and community index of rising actor brands through consumer behavior analysis of 53.17 million pieces of big data on rising actor brands from Nov. 26 to Dec. 26. 

The brand reputation index is an indicator created through brand big data analysis, which reveals that consumers' online habits significantly influence brand consumption. 

Rising actor brand reputation analysis measures consumer relationships, positive and negative evaluations, media attention, and consumer interest and engagement with a rising actor's brand. ​

The rising actor brand reputation index analyzes brands that rank high in brand reputation across the drama actor, film actor, star, and advertising model categories. 

The top 30 in the rising actor brand reputation ranking for December 2025 are Park Jeong-min, Lee Jun-ho, Lee Je-hoon, Yoon Kye-sang, Choi Woo-shik, Jang Ki-yong, Go You-jung, Jung Woo, Ahn Eun-jin, Byeon Woo-seok, Won Ji-an, Lee Jong-suk, Kim Min-ha, Kim Sun-young, Lee Jun-young, Lee Jun-hyuk, Kang Tae-oh, Kang Ha-neul, Pyo Ye-jin, Kim Hye-yoon, Jung Il-woo, Jung So-min, Moon Ga-young, Ko Kyu-pil, Choo Young-woo, Ra Mi-ran, Kim Mu-jun, Heo Sung-tae, Seo Kang-joon, and Shin Si-ah. 

Lee Jun-ho (Netflix)
Lee Jun-ho (Netflix)
Yoon Kye-sang (Instagram)
Yoon Kye-sang (Instagram)
Park Jeong-min (Instagram)
Park Jeong-min (Instagram)
Lee Je-hoon (Instagram)
Lee Je-hoon (Instagram)
Choi Woo-shik (Instagram)
Choi Woo-shik (Instagram)

Park Jeong-min took first place with a brand reputation index of 5.16 million. 

"The Park Jung-min brand took first place as it is evaluated as a trend these days. The Lee Jun-ho brand, which ranked second, has risen to become a trustworthy actor. The Lee Je-hoon brand, which ranked third, has grown into a series drama icon. The Yoon Kye-sang brand, which ranked fourth, has captured the hearts of consumers with its powerful acting skills. The Choi Woo-shik brand, which ranked fifth, is evaluated as a romantic comedy master," said Koo Chang-hwan, institute director. 

Lee Jun-ho, star of "Typhoon Family," ranked second with 2.74 million, followed by “Taxi Driver” season 3 star Lee Je-hoon with 2.42 million, Yoon Kye-sang with 2.25 million, and Choi Woo-shik with 1.93 million. 

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