BTS tops brand reputation ranking for singers in December
At A Glance
K-pop idol group BTS ranked first in the brand reputation index for singers in South Korea in December.
The Korea Reputation Research Institute analyzed 108.47 million pieces of singer brand big data from Nov. 27 to Dec. 27 and analyzed consumer brand engagement, media, communication, and community engagement. Compared to the 128.96 million pieces of singer brand big data from November, the index decreased by 15.89 percent.
The singer brand reputation index is an indicator that extracts big data from singer brands that release popular music and analyzes consumer behavior to categorize them into participation value, communication value, media value, and community value.
The index is analyzed using a positivity/negativity ratio analysis and reputation analysis algorithm.
The brand reputation analysis allows people to understand who, where, how, how much, and why they are talking about a brand.
The top 30 in the singer brand reputation ranking for December 2025 are: BTS, Lim Young-woong, IVE, Hwasa, BLACKPINK, Stray Kids, Seventeen, Kim Yong-bin, Park Ji-hyun, EXO, Lee Chan-won, ILLIT, Le Sserafim, Big Bang, TWICE, Park Seo-jin, Aespa, Babymonster, Young Tak, Hanroro, Boynextdoor, Park Jin-young, Cortis, TWS, KiiiKiii, Hearts2Hearts, Jang Yoon-jeong, Jo Jazz, Red Velvet, and Nmixx.
BTS ranked first with a brand reputation index of 6.8 million based on a participation index of 242,916, a media index of 1,087,085, a communication index of 1,925,872, and a community index of 3,553,348.
This represents a 33.26 percent decrease compared to their brand reputation index of 10,202,812 in November, according to the institute. This is the third straight month that BTS topped the index.
Trot singer Lim Young-woong placed second with 6.05 million followed by IVE with 5.29 million, Hwasa with 3.51 million, and BLACKPINK with 3.26 million.
Koo Chang-hwan, institute director said, "According to the analysis of singer brand reputation big data for December 2025, BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) ranked first. Analyzing the singer brand category, it decreased by 15.89 percent compared to 128,963,307 singer brand big data from November.”
“A detailed analysis shows a 5.54 percent decrease in brand consumption, a 4.56 percent decrease in brand issues, a 19.03 percent decrease in brand communication, and a 25.56 percent decrease in brand diffusion,” the director added.