At A Glance
- The University of the East is getting a big boost with a major collaboration with sports sunglasses brand Sprinto as the school prepares for another UAAP season in men's basketball.
(From left) Jadden Datumalim, John Abate, Precious Momowei, Wello Lingolingo, and Dylan Despi
The University of the East is getting a big boost with a major collaboration with sports sunglasses brand Sprinto as the school prepares for another UAAP season in men's basketball.
Known for its style, durability, and performance-focused technology, Sprinto announced its newest partnership with the Red Warriors with the brand providing the players high-performance eyewear that delivers clarity, comfort, and protection both on and off the court.
To mark the significance of the partnership, SM San Lazaro has been designated as the official store for the UE cagers.
“Sprinto recognizes that true athletic greatness is shaped not only by wins, but by the grit forged in challenging seasons,” said Pawlo Misolas, Marketing Director of Sprinto.
UE Red Warriors Assistant Coach Paulo Hubalde, a longtime Sprinto user, expressed his appreciation for the partnership.
“As someone who has used Sprinto for years, I’ve always trusted the brand for its comfort and durability. I’m grateful that Sprinto is backing our team -- Especially now, when belief and support matter most. This partnership motivates our players to push harder and stay focused, knowing that a brand like Sprinto sees their potential.”
With Sprinto and the UE Red Warriors coming together, the partnership marks a renewed commitment to fostering athletic development, strengthening team spirit, and prioritizing visual protection for athletes driven by passion and purpose.