Manila Bulletin tie-up boosts visibility for season-ending cat exhibition
The Philippine Feline Club concluded its seasonal calendar with an exhibition on Dec. 6–7, drawing a broader audience through an official media partnership with the Manila Bulletin.
The collaboration with the news organization increased the visibility of the two-day event, which drew breeders and exhibitors to the season finale. Manila Bulletin representatives engaged with attendees to promote responsible pet ownership, a core component of the club’s educational mandate.
As part of the tie-up, the media company distributed complimentary copies of Animal Scene magazine. The publication’s focus on animal welfare and pet care advocacy served as a primary engagement tool for visitors and hobbyists during the exhibition.
The club said the partnership helped bridge the gap between mainstream media and local feline enthusiasts. Following the weekend show, the Philippine Feline Club signaled intent to pursue future ventures with the Manila Bulletin to further promote feline education and the domestic pet industry.