Just last year, a Manila Bulletin story entitled: ‘Senior scam-dals’ reported that the elderly are being targeted in different online scams. As of 2020, there are over 9.22 million Filipinos over the age of 60 according to the Philippine Information Agency. That’s a lot of our lovable and vulnerable Lolos and Lolas that can fall victims to scams.

Fraudsters are taking advantage of the elderly being too trusting and not being tech savvy.

Our Lolos and Lolas may perceive cybersecurity to be intimidating with many difficult terms and jargon that they may not understand. They may also be set in their ways and refuse to re-learn banking in the digital age. Which is why GoTyme Bank’s ‘Madame Alam’ campaign is just what they need to protect themselves from scams.

Boots Angson Roa Rodrigo is the sharp-tongued yet big-hearted Madame Alam. She is a modern-day tech-savvy lola who has seen every scam imaginable—from analog hoaxes to today’s digital deceptions. Through a series of short episodes (less than three minutes) Madame Alam reminds and educates her audience about not clicking suspicious links, not sharing one’s OTP (One Time Password) as well as educating them on identity theft.

With Madame Alam, GoTyme Bank turns cybersecurity education and complex digital safety topics into accessible, engaging, and empowering content for all –your lolo and lola included. The campaign reflects the bank’s deep commitment to helping Filipinos feel confident and in control of their money online

“Cybersecurity doesn’t have to be complicated,” said Nate Clarke, GoTyme Bank President & CEO. “Through Madame Alam, we’re making fraud prevention easy to understand so Filipinos can bank securely.”

“Our priority is simple: to keep our customers’ hard-earned money safe. By combining advanced security features with relatable education through Madame Alam, we’re making banking secure and easy for everyone.” GoTyme Bank’s Chief Information Officer Gigi Puno shared.

But it doesn't stop there, GoTyme bank has also partnered with the Philippine National Police Anti-Cybercrime Group (PNP ACG) and the Cybercrime Investigation and Coordinating Center (CICC) to strengthen real-time safeguards, detect fraud, and educate the public.

Like in many things, prevention is better than cure, which is why GoTyme bank has also partnered with the Philippine National Police Anti-Cybercrime Group (PNP ACG) and the Cybercrime Investigation and Coordinating Center (CICC) to strengthen real-time safeguards, detect fraud, and educate the public.These partnerships also extend to working closely with telecom providers and fraud-monitoring platforms, this ensures that the battle against scams and frauds are coming in from all sides.

In launching Madame Alam, GoTyme Bank takes a refreshing, entertaining approach to cybercrime awareness. Instead of relying on boring, fear-based messaging, which our Lolos and Lolas may not even pay attention to. ‘Madame Alam’ is a fun and more relatable campaign that uses humor, Filipino wit, and the beloved presence of a legendary icon to make digital safety both accessible and engaging.

So get your Lolos and Lolas to watch Madame Alam’s episodes to stay ahead of scammers and fraudsters, these episodes are already available on GoTyme’s social media accounts.