As Metro Manila braces for another year of heavy traffic, rising transport costs, and daily routines that take up so much time, SM Development Corporation (SMDC) is putting forward a question that cuts through the noise: “Why commute your life away?”

The question sits at the core of SMDC’s commitment to build communities designed around proximity, access, and time regained—reflecting insights from the newly released Colliers 2026 Philippine Property Market Outlook Report. According to Colliers, Metro Manila will remain a buyer’s market in 2026, with homebuyers prioritizing practicality, accessibility, and long-term value amid higher living costs and continued congestion.

“In a market where buyers value both quality and efficiency, proximity has become one of the most meaningful advantages a home can offer,” said Jessica Bianca Sy, SMDC vice president and head of Design, Innovation, and Strategy. “For many Filipinos, the real upgrade is enjoying a day that feels lighter, easier, and more within their control.”

The Colliers report highlights several trends shaping how Filipinos choose their homes today. More buyers now look for places that shorten travel time and keep daily needs close, as mobility continues to influence everyday life. Fringe areas are gaining traction, with locations like the C5 Corridor and QC–Katipunan recording take-up rates of up to 100% for projects with strong access and convenience. Retail hubs remain important anchors, as mall-adjacent communities grow more desirable for their practicality and ease.

With fewer new launches expected in 2026 and buyers prioritizing value and certainty, Sy notes that distance has quietly become one of the biggest daily costs Filipinos shoulder—affecting their time, energy, and overall quality of life. “Filipinos deserve homes that give them back their hours,” Sy shared. “Every hour spent in traffic is time that could be used for family, rest, or the things that matter most.”

SMDC’s communities—both delivered and upcoming—are intentionally located near transport hubs, major roads, and especially SM Malls, which Colliers cites as key anchors in today’s recovering and expanding retail landscape. By placing homes close to shopping, dining, groceries, essentials, transport, and workplaces, SMDC aims to make daily routines simpler and reduce the need for long trips.

“Living near an SM Mall is more than convenience,” Sy said. “It provides stability, safety, savings, and the comfort of knowing everything you need is easily within reach.” This approach continues across SMDC’s newest brands—SMDC Heights, SMDC Nature, and Symphony Homes—reflecting a broader shift toward homes that keep life close, manageable, and cost-efficient.

The company emphasizes that the question “Why commute your life away?” is an invitation for Filipino families to reflect on how their everyday routines shape their overall well-being. As more homebuyers prioritize convenience, stability, and smarter ways of living, SMDC continues to focus on creating communities that are well-connected, accessible, and supported by the wider SM ecosystem. Its 2026 direction centers on building life-centered neighborhoods that make daily tasks easier and allow families to spend more time on the things that matter.

As more Filipinos find ways to simplify their days, SMDC sees a clear shift toward homes that offer more time, not more travel. “Families shouldn’t spend their best years on the road,” Sy said. “If we can help Filipinos regain even an hour or two each day, that’s already a meaningful improvement in their quality of life.”

Through this approach, SMDC aims to lead the shift toward communities where location works for homeowners, turning proximity, access, and everyday convenience into practical advantages for modern Filipino living.