Beyond square meters: NEO focuses on shaping places, not just buildings
By MBrand
NEO is redefining what it means to develop office real estate by shifting the focus from square meters to meaningful places. As the workplace continues to evolve, NEO emphasizes that people remember a place because of how it makes them feel, long after they forget its specifications.
This perspective highlights the power of place. A place is more than a physical structure. It is created when design, people, and purpose come together to support work, connection, and belonging. A building becomes a place when it helps people feel comfortable, inspired, and part of something greater.
Within Bonifacio Global City, NEO creates a community within its community. Its buildings are shaped to bring people together through thoughtful spaces, hospitality-led service, everyday sustainability practices, and initiatives that encourage interaction. The goal is not only to house companies but to support the people who bring life to those companies.
Community, for NEO, is not a buzzword. It requires three essential elements: a shared purpose, meaningful interactions, and a genuine sense of belonging. When these come together, tenants do not simply occupy space. They become part of an environment that strengthens their daily experience.
Carlo Rufino, Co-Managing Director of NEO, shares: “People remember a place because of how it makes them feel. Long after the details fade, the experience stays. This is the power of place, and it is why we are shifting the conversation from buildings to experiences.”
This approach reflects NEO’s long-term commitment to shaping places that matter. As the real estate sector continues to shift, NEO remains focused on environments that bring life, comfort, and purpose to the workday. Square meters build a structure, but places shape experiences.