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Manila Bulletin devider Business devider The Stock Market devider SEC clears Cebu Landmasters to sell hotel rental contracts

SEC clears Cebu Landmasters to sell hotel rental contracts

Published Dec 18, 2025 02:12 pm
The Securities and Exchange Commission (SEC) approved the registration of rental pool agreements for two units of Cebu Landmasters Inc., allowing the Visayas-Mindanao property developer to offer investment contracts for its serviced residence projects.
The commission en banc on Dec. 16 rendered effective the registration statements of CLI Premier Hotel International Inc. for 180 agreements and YHES Premier Hotel Inc. for 263 agreements, the regulator said in a statement.
The approvals were granted under the SEC RENT framework, a streamlined process designed for non-traditional real estate securities.
Under the agreements, unit owners contribute their properties into a pool managed by the developer or a third party to be rented out. Investors then receive a share of the profits.
CLI Premier is a wholly owned subsidiary of Cebu Landmasters, while YHES Premier is a unit of a joint venture that is 50 percent owned by the listed developer.
CLI Premier’s registration covers 180 units at the Citadines Cebu City, which has been operational since 2019. The units, ranging from studios to two-bedroom residences, are priced between ₱4.9 million and ₱6.8 million. Participants in the Cebu program are entitled to 40 percent of net room revenue, distributed quarterly, along with 10 complimentary room nights annually.
The approval for YHES Premier involves 263 units at the Citadines Paragon Davao, a project scheduled to begin operations in the second half of 2026. The Davao development, which will be managed under The Ascott Limited’s Citadines brand, also offers unit owners a 40 percent share of net room revenue and 15 complimentary room nights a year.
The SEC requires the registration of these investment contracts under the Securities Regulation Code before they can be sold to the public.
Cebu Landmasters has been expanding its hospitality portfolio across the central and southern Philippines to diversify its residential-heavy earnings base.

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