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Manila Bulletin devider Drive devider Shell Rimula honors Filipino Truck Drivers and Mechanics with "Bida Ang Biyahe Ko!" campaign

Shell Rimula honors Filipino Truck Drivers and Mechanics with "Bida Ang Biyahe Ko!" campaign

Published Dec 17, 2025 08:45 am
The growth of e-commerce in the Philippines has reshaped the transport and logistics sector. As online retail expands, demand for light commercial vehicles (LCVs) and skilled drivers continues to rise. Logistic fleets now face tighter turnaround times and heavier delivery volumes, underscoring the vital role of truck drivers and mechanics in maintaining efficient and safe supply chains.
Recognizing their vital contribution, Shell Rimula designed “Bida Ang Biyahe Ko!” to celebrate these everyday road heroes while emphasizing engine oil and road safety education. The multi-stage program featured skills challenges, technical learning sessions, and wellness activities across the provinces. Participants were also educated on physical and mental road readiness, including understanding road signage and proper vehicle maintenance, practices that reduce accidents and keep vehicles reliable. By fostering both awareness and appreciation, the initiative helps create a safer, more efficient, and professional transport industry. Those who completed Stages 1 and 2 of the program qualified for TESDA NC I certification, providing tangible benefits for professional growth.
Celebrating road heroes in a growing logistics landscape
Launched earlier this year and running through October, the program made stops at key transport hubs, including Davao, Cebu, La Union, Caloocan, and Laguna, engaging an estimated 250 truck drivers and mechanics across the country.
Supporting drivers in meeting the demands of modern LCV engines, Shell Rimula also highlighted its Light Duty Oils (LD5) during the program. Designed with Dynamic Protection Plus Technology, LD5 helps protect engines against wear, oil oxidation, and deposit build-up, common in urban driving conditions such as stop/start traffic and variable loads. This ensures smoother, more reliable journeys, giving drivers confidence on the road while reinforcing Shell’s commitment to both performance and safety.
“Facilitating PMS seminars with Shell Rimula Bida ang Biyahe Ko gives the truck drivers a reminder that proper knowledge and process of periodic maintenance with their vehicles is vital to keep them safe every day of their livelihood,” said Bryan M. Landicho, TESDA Assessor.
“Road Safety is Everyone’s Responsibility,” emphasized Ariel Del Rosario, LTO Accredited Lecturer and Road Safety Instructor, highlighting the campaign’s focus on safe driving and defensive practices.
True to its purpose of powering progress through care, Shell also integrated wellness activities into the program, emphasizing driver safety and well-being. Participants received free eye checkups and prescription glasses to address the common risks of visual strain and impaired eyesight during long-haul drives. These measures reflect Shell’s commitment to supporting drivers, not only by enhancing their professional skills but also by ensuring they remain safe and confident on the road.
Supporting Filipino truck drivers
The initiative is made possible through partnerships with Bike Night Asia, TESDA, and the LTO. Looking ahead, Shell plans to expand Bida ang Biyahe Ko! to key provinces, including Cagayan de Oro, Bacolod, and Pampanga in 2026.
“Shell takes great pride in supporting the country’s transport community, from drivers and mechanics to the partners who keep our roads moving. Through programs like Bida ang Biyahe Ko!, we remain committed to promoting driver well-being and empowering Filipino motorists through continuous skills development, recognition, and reliable product solutions,” said Meng Manapul Peret, Shell Rimula Brand Manager.
Visit the Shell Rimula page to learn more about the products and how they work. For updates and future initiatives, follow Shell Pilipinas Corporation’s official website and social media channels (Facebook, TikTok, Instagram, YouTube, LinkedIn).

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