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Manila Bulletin devider Technews devider Maya empowers overseas Filipinos in Hong Kong to build financial confidence

Maya empowers overseas Filipinos in Hong Kong to build financial confidence

Published Dec 17, 2025 10:09 am
Maya Head of Corporate Affairs Toff Rada speaks at the Financial Literacy and Digital Adoption Program for the OFW Community in Hong Kong, organized by FintechAlliance.PH in coordination with the Philippine Consulate General. Rada shared how Maya can help empower Overseas Filipinos with digital savings, responsible credit tools, and financial health habits for long-term stability.
Maya Head of Corporate Affairs Toff Rada speaks at the Financial Literacy and Digital Adoption Program for the OFW Community in Hong Kong, organized by FintechAlliance.PH in coordination with the Philippine Consulate General. Rada shared how Maya can help empower Overseas Filipinos with digital savings, responsible credit tools, and financial health habits for long-term stability.
For many Overseas Filipinos (OFs), every remittance represents a dream for their families back home. However, building long-term financial confidence can be challenging when savings and planning take a backseat to everyday needs.
To help address this, Maya, the Philippines’ #1 all-in-one fintech platform, recently joined the Financial Literacy and Digital Adoption Program for the OFW Community, organized by FintechAlliance.PH, in coordination with the Philippine Consulate General in Hong Kong, under the leadership of Consul General Romulo Victor M. Israel Jr.
Participants learned practical ways to strengthen their financial health—from digital savings and responsible credit use to remittance management and scam prevention—all aligned with Maya’s Financial Fitness (FinFit) Program.
“We want our kababayans in Hong Kong to feel that banking and payments are not an extra burden—it’s an ally in their journey,” said Toff Rada, Maya head of corporate affairs. “Through high engagement banking, digital savings, responsible credit tools, and clearer financial habits, we’re helping OFWs turn hard-earned income into long-term confidence and stability.
Held alongside the Hong Kong FinTech Festival 2025, the session highlighted how fintechs and digital banks are promoting inclusion and financial well-being for Filipinos both at home and abroad. Maya joined other FintechAlliance.PH member companies participating in this year’s Festival, reaffirming the industry’s shared commitment to empower Overseas Filipinos through innovation and education.
According to the Home Affairs Department of the Hong Kong government, there were over 200,000 Filipinos recorded in the 2021 Population Census, across various professions.
Through FinFit, Maya aims to make digital finance more inclusive and empowering—helping OFWs manage what they earn, protect what they’ve built, and plan for a secure financial future.
Maya’s initiative promotes financial health and digital adoption across diverse sectors—including teachers, MSMEs, youth, and the Overseas Filipino community—advancing its mission to make financial empowerment measurable, inclusive, and sustainable for every Filipino, wherever they are.
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