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Manila Bulletin devider Business devider The Stock Market devider Jollibee sees momentum extending beyond 2025 on global demand

Jollibee sees momentum extending beyond 2025 on global demand

Published Dec 17, 2025 11:09 am
Jollibee Group Chief Financial and Risk Officer and JFC International CEO Richard Shin
Jollibee Group Chief Financial and Risk Officer and JFC International CEO Richard Shin
Jollibee Foods Corp. expects to sustain its sales momentum through the end of the year and into 2026, driven by an aggressive global expansion and shift toward an asset-light business model.
The home-grown fast-food giant said on Wednesday, Dec. 17, that it is on track to meet its 2025 targets, supported by preliminary internal data for the fourth quarter.
The company projects system-wide sales growth of eight percent to 12 percent for the full year, with operating profit expected to rise between 10 percent and 15 percent.
“The underlying fundamentals of the Jollibee Group remain strong,” Richard Shin, Jollibee Group Chief Financial and Risk Officer, said in a statement. “We are seeing continued sales momentum in the fourth quarter, consistent with our previously communicated guidance.”
The optimistic outlook follows a recovery in the third quarter, where attributable net income rose eight percent to ₱3.03 billion. The result reversed a decline seen in the first half of the year, aided by the reversal of foreign exchange losses booked in the same period in 2024.
System-wide sales for the third quarter climbed 16.8 percent from a year earlier to ₱115.1 billion amid robust demand in the company's global portfolio.
Likewise, net income attributable to the parent grew eight percent to ₱3.03 billion, a turnaround from the performance seen in the first half of the year.
Jollibee Group is pivoting toward an “asset-light” growth model, focusing on disciplined site selection and franchising to scale its international footprint. Store network growth is projected at four percent to eight percent for 2025.
Jollibee’s international markets remained resilient in the third quarter, while domestic operations in the Philippines normalized.
The company stated that store openings are currently “tracking in line with targets,” signaling confidence in consumer demand despite global macroeconomic pressures.
“The Group expects this strong momentum to extend beyond 2025 as it continues to execute its growth strategy across key markets,” the company said.

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