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Manila Bulletin devider Business devider The Stock Market devider Avyan Global appoints Cynthia S. Dayco as CEO for the Philippines

Avyan Global appoints Cynthia S. Dayco as CEO for the Philippines

Published Dec 17, 2025 05:18 pm
Cynthia S. Dayco
Cynthia S. Dayco
Avyan Global, a digital-first agency and partner of DEPT®, announced the appointment of Cynthia S. Dayco as Chief Executive Officer of its Philippine office.
Founded in 2021, Avyan Global was built for a world in flux. By combining marketing expertise with technology-driven insight, the agency empowers brands to move faster and think bolder. In an era where AI is reshaping the marketing landscape, Avyan thrives on agility—offering solutions that keep pace with change while legacy networks are still catching up.
As CEO, Dayco will lead the agency’s next phase of evolution, focusing on new sources of growth, expanded capabilities, and a new kind of integration: bridging creativity, data, and technology to deliver sustainable impact for both clients and the business.
She succeeds Kaye Enriquez, who shepherded Avyan’s Philippine team through the pandemic years, laying a strong foundation for its next chapter. Under Enriquez’s leadership, the Philippines became the network’s flagship office in APAC, serving local and regional clients with agility and purpose.
A Legacy of Transformation
A transformative leader with over two decades of experience across the creative, media, and brand ecosystems, Dayco began her career at leading creative agencies including Leo Burnett, JWT, and Lintas Indonesia, later joining GroupM agencies in Manila and Singapore.
Her diverse portfolio includes serving as Head of Digital at Mead Johnson, where she drove digital innovation in healthcare marketing, and as the founding editor of adobo magazine, the premier publication for creativity and communications. Most recently, she was Head of Metrobank’s Content Team, where she built and led the bank’s in-house creative division.
Beyond the corporate sphere, Dayco serves as Vice President of the Digital Marketing Association of the Philippines (DMAP) and champions its "Digital for All" advocacy, promoting accessibility, inclusion, and responsible innovation within the country’s digital ecosystem.
From the Leadership
“Avyan has always been about growth and adaptability. My focus is to build teams that think like entrepreneurs—people who can help clients find clarity in an increasingly complex marketing and media landscape. As brands face new challenges like AI governance, hyper-personalization, and marketing technology, we aim to cut through the noise and deliver work that’s smart, fast, and accountable.” — Cynthia Dayco, CEO, Avyan Global Philippines
“The current marketing and digital ecosystem is undergoing unprecedented change. Cynthia brings a unique depth and breadth of experience across both client marketing organizations and the digital advertising ecosystem. Her appointment marks a pivotal moment for Avyan, positioning us perfectly to advance our ‘marketing plus technology’ value proposition.” — Gautam Dutt, Partner & Regional CEO, Avyan Global
“We are excited to have Cynthia join us as CEO. As a seasoned leader with diverse experience across brands, agencies, and platforms, she provides our challenger mindset the perfect momentum for accelerated growth.” — Vishnu Mohan, Founder & Chairman, Avyan Holdings
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