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Manila Bulletin devider Business devider Trade & Industry devider Empowering Filipino entrepreneurs: Strategic alliance between KPC and Alibaba.com

Empowering Filipino entrepreneurs: Strategic alliance between KPC and Alibaba.com

Published Dec 15, 2025 01:12 pm
KPC Importation Services and Alibaba.com, in partnership with Online Negosyo Empowerment (ONE), conducted an Advanced Workshop on Alibaba.com Trading and Global Market Expansion on November 22, 2025, at Luxent Hotel, Quezon City. The event brought together over 300 business owners and leading media outlets from across the Philippines, including Bulacan, Bataan, Baguio, Tacloban, and other regions. Participants included both seasoned entrepreneurs and aspiring business owners eager to expand their global reach and apply strategic sourcing techniques to grow their businesses.
Global market insights from industry leaders
The workshop featured prominent speakers who shared valuable insights on accessing global markets, including Ms. Jane Huynh, Regional Manager of Buyer Growth SEA at Alibaba.com; Dr. Mary Cruz, Co-Founder of KPC Importation Services; Mr. Khelvin P. Cruz, CPA, MBA, CEO of KPC Importation Services; Ms. Anna Magkawas, CEO of Luxe Beauty & Wellness Group; and Ms. Lareina Cheena Lucero, Local Expert Buyer from the Philippines. They discussed global sourcing strategies, effective utilization of Alibaba’s platform, and how KPC’s importation ecosystem helps entrepreneurs scale smarter.
Building Filipino businesses with KPC support
KPC shared their inspiring journey, highlighting how they have supported over 100,000 Filipino importers since the start of the pandemic. The company continues to provide top-tier services, including user-friendly applications and websites, exclusive free training sessions, the annual KPC Ball, strategic business travels, and global expansion opportunities through KPC Dubai.

"Kilala nila si KPC as forwarder, but we don't just ship the products, we cater the whole 360 part of the business. Ine-empower namin yung mga clients namin. More than their shipments, priority namin ang growth nila."- Mr. Khelvin P. Cruz, CPA, MBA, CEO of KPC Importation Services.
Real success stories and expert discussions showcased how global business opportunities are now more accessible to Filipino entrepreneurs, marking another decisive step in empowering them to compete confidently on the world stage.

“Partner with KPC for smooth consolidation, shipping, and customs.Kapag mataas ang local cost, direct sourcing abroad and import with KPC. Sobrang alagang-alaga nila yung clients nila.” Ms. Lareina Cheena Lucero, Local Expert Buyer.
By equipping business owners with practical insights and hands-on strategies, the KPC x Alibaba.com alliance continues to strengthen the Philippines’ presence in global trade and provide entrepreneurs with the tools to grow and compete internationally.

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