'When Life Gives You Tangerines,' 'Adolescence,' 'Stranger Things' among finalists at 8th Annual Global Demand Awards
Parrot Analytics unveiled the finalists for the 8th Annual Global Demand Awards, aiming to honor the world’s most in-demand and value-driving TV series and movies for 2025.
Winners in all categories will be announced in January.
“We have officially entered the era of the attention equation, where the volume of content matters less than the intensity of engagement it generates,” said Samuel Stadler, vice president for marketing at Parrot Analytics. “This year's finalists prove that audience demand is borderless and platform-agnostic. Whether it’s a regional Indian blockbuster outperforming a Hollywood franchise or a niche anime finding a mainstream global audience, the old rules of distribution no longer apply. These awards celebrate the titles that have successfully crossed global borders to capture the world's most valuable currency: human attention.”
According to Parrot Analytics the 8th Global Demand Awards cut through the noise by spotlighting the titles that actually win the battle for global audience attention - the series and films that generate the most sustained engagement and fandom across platforms, formats, and release windows worldwide.
It said the competition is no longer just about “more hours watched”; it is about the quality and intent of attention.
The Global Demand Awards are built for this reality: they benchmark content on a single, unified measure of audience demand that normalizes across platforms, windows, and business models. The perspective is reinforced by McKinsey & Company’s 2025 report, "The attention equation: Winning the right battles for consumer attention", which argues that the quality and intent of attention - not just time spent - drive monetization and explicitly incorporates Parrot Analytics’ audience demand data as a key input to its model.
This year marks a historic surge in South Asian content, with pan-India blockbusters such as “Pushpa: The Rule – Part 2,” “Bhool Bhulaiyaa 3,” “Singham Again,” and “Sikandar” not only dominating domestic box offices but also converting that momentum into sustained global demand.
There are also Korean and Japanese series like “Squid Game,” “My Hero Academia” and “Dandadan,” local European and Latin American originals including “Adolescence” and “The Eternaut,” and global animated franchises such as “Moana 2” and “Mufasa: The Lion King.”
Winners in all categories will be determined using Parrot Analytics’ global entertainment analytics system, ensuring a true reflection of audience desire for excellent storytelling and performance.
Winners will be chosen using Parrot Analytics’ empirical measurement standard - as used by Guinness World Records to certify its records - which captures how much each TV series or movie resonates with people in markets around the world, across all platforms.
For the TV series, the finalists for each TV category were determined based on global audience demand data for the period Jan. 1 to Nov. 27 this year.
TV series are only included if the show was released in the 2025 calendar year, or if any new episodes were released in the 2025 calendar year.
Children's content and anime were excluded from Most In-Demand Asian Original Series, Most In-Demand European Original Series and Most In-Demand Latin American Original Series as they already have their own dedicated categories, Parrot Analytics said.
In movies, the analysis timeframe was from Nov. 1, 2024 to Oct. 31, 2025 to ensure that US holiday season movie releases were captured. Movies are only included if the film was released in that period.
For the Most In-Demand Classic Film category, Parrot Analytics included films that premiered in 2005 or before.
8th Annual Global Demand Awards Finalists
TV Categories
World’s Choice - Most In-Demand TV Show in the World 2025
- My Hero Academia
- Squid Game
- Stranger Things
- The Last of Us
- WWE Monday Night Raw
Most In-Demand Series Debut of 2025
- Adolescence
- Alien: Earth
- Daredevil: Born Again
- IT: Welcome To Derry
- When Life Gives You Tangerines
Most In-Demand Anime Series of 2025
- Dandadan
- My Hero Academia
- One Piece
- Solo Leveling
- The Apothecary Diaries
Most In-Demand Children’s Series of 2025
- Masha and the Bear
- Miraculous: Tales of Ladybug and Cat Noir
- Peppa Pig
- Sesame Street
- SpongeBob SquarePants
Most In-Demand Comedy Series of 2025
- Hazbin Hotel
- Rick and Morty
- Saturday Night Live
- South Park
- The Simpsons
Most In-Demand Documentary Series of 2025
- Ancient Aliens
- Clarkson's Farm
- Formula 1: Drive to Survive
- The Curse of Oak Island
- Welcome to Wrexham
Most In-Demand Drama Series of 2025
- Black Mirror
- Reacher
- Squid Game
- Stranger Things
- The Last of Us
Most In-Demand Horror Series of 2025
- Kaiju No. 8
- Stranger Things
- The Last of Us
- The Walking Dead: Daryl Dixon
- Yellowjackets
Most In-Demand Reality Series of 2025
- America's Got Talent
- Big Brother (US)
- Impractical Jokers
- Love Island USA
- The Voice (US)
Most In-Demand Superhero Series of 2025
- Creature Commandos
- Daredevil: Born Again
- Gen V
- Invincible
- Peacemaker
Most In-Demand Asian Original Series of 2025
- Paatal Lok
- Panchayat
- Squid Game
- The Great Indian Kapil Show
- When Life Gives You Tangerines
Most In-Demand European Original Series of 2025
- Adolescence
- Black Mirror
- Doctor Who (2005)
- Love Island (UK)
- Slow Horses
Most In-Demand Latin American Original Series of 2025
- Bandidos
- Criminal Code (DNA Do Crime)
- Fake Profile (Perfil Falso)
- La Rosa De Guadalupe
- The Eternaut (El Eternauta)
Movie Categories
World’s Choice - Most In-Demand Movie in the World 2025
- Bhool Bhulaiyaa 3
- Moana 2
- Mufasa: The Lion King
- Pushpa: The Rule - Part 2
- Singham Again
Most In-Demand Movie Premiere of 2025 (45-day window)
- Bhool Bhulaiyaa 3
- Kantara A Legend: Chapter 1
- Mufasa: The Lion King
- Pushpa: The Rule - Part 2
- Sikandar
Most In-Demand Action Movie of 2025
- Captain America: Brave New World
- Gladiator II
- Pushpa: The Rule - Part 2
- Sikandar
- Singham Again
Most In-Demand Animated Movie of 2025
- Demon Slayer - Kimetsu No Yaiba - The Movie: Infinity Castle
- K-Pop: Demon Hunters
- Moana 2
- Mufasa: The Lion King
- The Lord of the Rings: The War of the Rohirrim
Most In-Demand Comedy Movie of 2025
- A Real Pain
- Bhool Bhulaiyaa 3
- Mickey 17
- Red One
- The Electric State
Most In-Demand Documentary Movie of 2025
- Becoming Led Zeppelin
- No Other Land
- Ocean with David Attenborough
- Wick Is Pain
- Yo Yo Honey Singh: Famous
Most In-Demand Drama Movie of 2025
- Game Changer
- Gladiator II
- Pushpa: The Rule - Part 2
- Sikandar
- Singham Again
Most In-Demand Horror Movie of 2025
- Bhool Bhulaiyaa 3
- Final Destination: Bloodlines
- Heretic
- Nosferatu
- Sinners
Most In-Demand Asian Export of 2025
- Bhool Bhulaiyaa 3
- Game Changer
- Pushpa: The Rule - Part 2
- Sikandar
- Singham Again
Most In-Demand European Export of 2025
- 28 Years Later
- A Working Man (Levon Cade)
- Gladiator II
- The Brutalist
- The Gorge
Most In-Demand Latin American Export of 2025
- Batman Azteca: Choque De Imperios
- Counterstrike (Contraataque)
- Diablo
- Our Times (Nuestros Tiempos)
- The Lost Children
Most In-Demand Classic Film of 2025
- Gladiator
- Harry Potter and the Chamber of Secrets
- Harry Potter and the Sorcerer's Stone
- The Shawshank Redemption
- Titanic