There is no single road to carbon neutrality, and Toyota made that clear at the recent Japan Mobility Show in Tokyo. Every country, city, and community has different needs and different levels of infrastructure develop-ment. Because of this, Toyota believes that the world must pursue more than one solution—an approach it calls the Multi-Pathway strategy, which focuses on giving people real choices in sustainable mobility.

Rather than insisting on a one-size-fits-all technology, Toyota is developing a full range of cleaner power-trains that fit the realities of each region. In South America, for example, flex-fuel hybrids make sense because biofuels are widely available. In much of Asia, small and affordable hybrid vehicles address both congestion and cost concerns. In Japan, the company continues to push hydrogen forward with new fuel-cell sedans. This mul-ti-disciplinary approach is grounded in meeting people where they are and ensuring mobility remains accessi-ble, safe, and reliable.

At the heart of Toyota’s philosophy is a simple belief: Mobility is for all—and mobility moves society for-ward. But mobility must progress without placing extra burden on the planet.

During Toyota Motor Asia’s Media Day, held alongside the Japan Mobility Show, the company reaffirmed its commitment to its Mobility for All vision. Guided by the principles of “Best in Town,” “Customer Comes First,” and “Start by Doing,” Toyota is scaling up accessible low- and zero-emission technologies that suit the needs of Asian customers.

Over the next three years, Toyota plans to launch more than 10 new electrified vehicle models (xEVs) in Asia, while also beginning local production of battery-electric vehicles (BEVs) in Thailand and Indonesia. “xEV” is an umbrella term for all electrified vehicles, including: HEVs – Hybrid Electric Vehicles; PHEVs – Plug-in Hybrid Electric Vehicles; BEVs – Battery Electric Vehicles; and FCEVs – Fuel-Cell Electric Vehicles.

Each type offers a different blend of efficiency, range, practicality, and cost—again reflecting Toyota’s phi-losophy that customers should have multiple clean-mobility pathways, not just one.

Toyota’s “30 by 30 Mission” aims for 30 percent of its ASEAN sales to come from xEVs by 2030. By then, cumulative electrified-vehicle sales in the region are expected to exceed 1.5 million units, which Toyota esti-mates is equivalent to: Planting 25 million trees, or reducing eight million tons of CO2 emissions

This highlights how even gradual electrification—especially through hybrids in markets where charging in-frastructure is still developing—can make a massive environmental difference.

Toyota’s vision of being “Best in Town” focuses on improving daily life through mobility solutions that match local realities. One example is the IMV (Innovative International Multi-Purpose Vehicle) platform, which supports a wide range of practical, affordable vehicles for emerging markets.

A new IMV series is already on the horizon, including an IMV Battery Electric Vehicle (IMV BEV) for custom-ers ready for full electrification.

At the Mobility Show, Toyota emphasized that carbon neutrality is not about choosing one technology over another. Rather, it’s about combining the right technologies for the right places and people.

From hybrids to hydrogen fuel cells, from affordable small cars to full battery electrics, Toyota is taking a multi-disciplinary approach that recognizes differing energy sources, consumer needs, and national infrastruc-tures across Asia and the world.

This strategy reflects Toyota’s long-standing philosophy: Listen to customers. Offer practical choices. Build safe, high-quality, durable vehicles. Contribute to society.

With these principles, Toyota is shaping mobility that is not only innovative but also inclusive and environmentally responsible. Because while mobility moves society forward, it must also protect the planet that keeps that society alive. (Email: [email protected])