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Manila Bulletin devider Technews devider PLDT Enterprise, Coca-Cola Europacific Aboitiz Philippines boost partnership through wireless and colocation solutions

PLDT Enterprise, Coca-Cola Europacific Aboitiz Philippines boost partnership through wireless and colocation solutions

Published Dec 9, 2025 09:11 am
PLDT's corporate arm PLDT Enterprise through Smart Communications Inc. and VITRO Inc., PLDT’s wireless and data center subsidiaries, respectively, has strengthened its partnership with Coca-Cola Europacific Aboitiz Philippines (CCEAP) to support its seamless nationwide operations.
CCEAP, the bottling partner and official distributor of Coca-Cola products in the Philippines, operates 18 manufacturing facilities and nearly 70 distribution centers and sales offices across the country. With a vast portfolio of beverage brands and a workforce of nearly 9,000 associates, CCEAP relies on robust digital infrastructure to ensure efficiency and consistency in its operations.
Under this collaboration, PLDT Enterprise provides Postpaid Plans that enable reliable communication and collaboration across CCEAP’s sites across the country. To further enhance operational reliability, in-building solutions (IBS) have also been activated in key CCEAP sites, boosting indoor mobile coverage for employees.
In addition, the FMCG giant leverages VITRO’s nationwide network of data centers. By colocating in strategically located VITRO sites, CCEAP’s critical data are safeguarded with the highest levels of security and reliability—ensuring uninterrupted operations and long-term business continuity. This helps CCEAP maintain consistent product availability and timely delivery to retailers and consumers across the country.
“We are committed to enabling CCEAP with world-class data center services that ensure operational efficiency and resilience – underscoring how digital infrastructure can drive reliability and growth for various industries. Our partnership with them reflects our commitment to empower organizations and their seamless operations, allowing them to focus on serving millions of Filipinos every day,” said Victor Genuino, President and CEO of ePLDT and VITRO Inc.
“CCEAP’s scale requires reliable, uninterrupted communications across its manufacturing and distribution footprint. By providing wireless and ICT solutions, we are proud to contribute to their digital journey and long-term growth,” said Javier Lagdameo, Vice President and Head of Enterprise Revenue Group, PLDT Enterprise.
For CCEAP, the partnership with PLDT Enterprise ensures that CCEAP's products reach communities nationwide.
“Our operations require 24/7 connectivity, and the support we have received from PLDT Enterprise has been instrumental in helping us achieve record growth. Beyond technology, what we value most is their commitment to understanding our needs and working with us as a long-term partner to drive operational excellence,” said Christian Gaxiola, Procurement Director of CCEAP.
This collaboration is a testament to PLDT Enterprise’s long-standing commitment to empowering the manufacturing and FMCG industry with ICT solutions that enable efficiency, resilience, and growth.
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