Lexus Manila has moved into a new home in Bonifacio Global City with the opening of the Lexus Manila Gallery, a three-storey facility with a roof deck designed to offer a more relaxed and immersive way to engage with the brand. The new space was built to feel less like a conventional showroom, and more like a carefully arranged destination where guests can explore vehicles, enjoy the amenities, and understand Lexus through the lens of Japanese hospitality, and craftsmanship.

The Gallery follows the principles of Omotenashi, which Lexus interprets as anticipating the needs of every guest and shaping the flow of the environment accordingly. This approach begins at the entrance, where visitors are guided naturally into lounge areas and consultation spaces. Rather than focusing solely on the vehicles on display, the layout encourages guests to settle in, take their time, and experience the showroom at a comfortable pace. This is supported by a lounge-inspired arrangement that prioritizes seating, conversation, and calmness, giving the space a residential feel rather than a transactional one.

Casa Architects designed the Lexus Manila Gallery with a mix of natural wood, stone, and leather. The palette introduces warmth and texture while remaining consistent with Japanese sensibilities. Alongside these tactile elements, the design team incorporated sustainability measures. Low VOC paints, eco conscious tiles, and renewable finishes were used throughout the building. Energy-efficient lighting was also installed to present the vehicles under more natural and flattering conditions while lowering the environmental load of the facility.

The Gallery includes more than the typical arrangement of display floors and offices. Lexus Manila integrated spacious lounge zones that function as lifestyle spaces where visitors can sit, read, or speak with consultants while surrounded by curated displays. These areas include art pieces and decorative accents that were selected to reflect the Lexus brand identity. The intent is to shape an environment that blends automotive presentation with the comfort and atmosphere of an upscale living space.

Beyond the main display area, the Lexus Manila Gallery houses a full suite of services that brings sales and aftersales operations under one roof. The facility features expanded consultation rooms where clients can go through specifications, purchase discussions, and vehicle releases. These spaces give buyers more privacy and time to make decisions in a relaxed setting. The aftersales section has also been enlarged with improved service capacity to handle the needs of a growing customer base, including an EV charger for electrified Lexus vehicles.

The third floor has been arranged as an amenity level with features that aim to make each visit more enjoyable. A golf simulator offers a recreational activity for guests who may want to wait between consultations or during service visits. The Gallery also serves coffee that is exclusive to the location, accompanied by personalized assistance from the Lexus Manila team. The goal is to create a setting where existing owners and new customers can spend time comfortably without the pressure or atmosphere typically associated with showrooms.

While the vehicles remain at the center of the brand, the Lexus Manila Gallery places equal weight on how people feel while navigating the space. Art displays, curated lighting, and natural materials have been combined to present an environment shaped around hospitality. The Gallery is positioned as a curated destination for upscale buyers who may value design, comfort, and service as much as the products themselves. Lexus believes that this approach aligns with its DNA, which places importance on precision, craftsmanship, and the experience of ownership.

The new facility also reflects the broader direction of Lexus in the Philippines as it continues to refine how it interacts with customers. By providing more space, more personalized service areas, and more amenities, the brand aims to deepen the relationship it builds with each visitor. The Gallery’s layout and design act as a physical expression of the Omotenashi philosophy, where attention to detail and guest comfort guide every decision.

The Lexus Manila Gallery can be found in Bonifacio Global City, and is open to customers who want to discover the latest models, consult with the team or simply spend time in a quiet space designed around premium automotive experiences. More information about the Lexus Manila Gallery is available at lexus.com.ph or through Lexus Philippines’ official social media channels.