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Manila Bulletin

Property and Living

SM Store La Union brings Gen Z energy to the coast

Property and Living

SM Store La Union brings Gen Z energy to the coast

By MBrand

The SM Store has arrived in La Union and it’s making waves with a bold new look that perfectly captures the energy and creativity of Gen Z. The newly opened SM Store La Union embraces a Gen Z-inspired design that’s bolder, brighter, and more dynamic than ever, reflecting the fun, expressive, and tech-savvy spirit of today’s young shoppers.

Every corner of the store is thoughtfully designed to inspire exploration and self-expression. Traditional layouts are replaced with vibrant concept areas bursting with color and personality. From pop-up corners that showcase the latest must-haves to trend-driven fixtures that mix fashion, fun, and function, each detail encourages discovery and connection.

Echoing La Union’s coastal charm, the store’s interiors exude a relaxed yet energetic vibe — fresh, youthful, and full of life. Shoppers can enjoy photo booths and selfie-ready spaces that make every visit shareable and social. Gen Z pop-ups add an element of surprise, while Brand Wayfinders and improved navigation ensure a seamless and enjoyable shopping experience.

Technology is also at the heart of this new concept. Digital displays, interactive directional guides, and smarter layouts combine innovation with style, giving customers a more engaging and intuitive way to shop. The result is an immersive retail environment where convenience meets creativity.

With its youthful energy and dynamic design, SM Store La Union signals the next chapter in The SM Store’s evolution, one that celebrates individuality, community, and the joy of discovery.

Visit the new SM Store La Union — where style meets self-expression.

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SM Store La Union

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