Honda Cars Philippines celebrates 35th Anniversary with Honda Fest
New Prelude previewed
By Inigo Roces
At A Glance
- In celebration of its 35th anniversary this year, Honda Cars Philippines will be holding the second edition of 'Honda Fest' this December 5 to 7, 2025, Friday at the Promenade Parking, Festival Mall.
- As a very special treat to celebrate its 35th year, HCPI is previewing the upcoiming Prelude coupe.
- Honda Fest is the perfect place to view and test drive Honda's broad lineup of vehicles.
Honda Cars Philippines has come a long way from its founding in 1990, 35 years ago. In line with its 35th anniversary this year, it will be holding the second edition of ‘Honda Fest’ this December 5 to 7, 2025, Friday to Sunday, at the Promenade Parking, Festival Mall, Corporate Ave., Muntinlupa (Muji side). This will run throughout the duration of mall hours, 10:00 AM to 10:00 PM. This is a celebration of HCPI’s journey so far and a show of appreciation for the trust and support Filipinos have shown Honda over the years.
This edition of Honda Fest is a showcase of the past, present, and future of the company. Attendees can see well-loved previous generations of its current models, as well as the latest models equipped with modern technology, such as Honda CONNECT, Honda SENSING and the e:HEV full hybrid system.
Honda Prelude
As a very special treat to celebrate its 35th year, HCPI is previewing the prelude to its future, the start of its new era of electrification and part of its continuous effort to provide customers with mobility solutions that are both fun-to-drive and sustainable & economical.
The first-ever electrified Prelude is powered by a 2.0-liter Atkinson cycle direct injection gasoline engine with a two-motor system for a total output of 200-hp and 315-Nm of torque. It is paired to an E-CVT transmission equipped with Honda’s new S+ Shift system. This feature returns rev-matched downshifts (in S+ mode) and enhanced engine sounds for a more exciting drive. It does so by precisely managing engine RPM for downshift blips, rev matching, and gear holding.
The 2026 Prelude is characterized by a wide stance, distinct long coupe profile and wing-like DRLs on its facade. The driver is ensconced in a “double-bubble” roof while on the sides are flared fenders that house 19-inch machine-finished Berlina Black wheels on 235/40R19 tires. Behind its dovetail like posterior are full-width taillights.
The Prelude will be officially offered to buyers in 2026.
Honda Fest
For those interested in other models, the Honda Fest is the perfect place to view and test drive Honda's broad lineup of vehicles. Test drives will be available the entire weekend for Honda's full lineup. This includes the City 1.5 S CVT Honda SENSING, City Hatchback 1.5 RS CVT, Civic RS e:HEV E-CVT, CR-V RS e:HEV E-CVT, HR-V RS e:HEV E-CVT, new HR-V S CVT, BR-V 1.5 S CVT, and Brio 1.2 RS Black Top CVT.
Special aftersales activities will also be available onsite. Honda owners may have their oil changed at the venue, which will make them eligible for a free 20-point check-up, and Pro Honda giveaways. These owners will also enjoy a 35% discount on Pro Honda Fully Synthetic Oil, drain plug washers, and oil filters. Availing these services will be on a first-come, first-served basis and is subject to technician availability.
Pro Honda
Honda Fest will also serve as the first opportunity to see the Pro Honda line, beginning with its Engine Oil products. Pro Honda was first introduced in 2023 exclusively for motorcycles but has now been expanded for use in automobiles as well, creating a more streamlined and uniform product line for Honda vehicles. This is HCPI’s way of improving the overall customer and ownership journey. Now, customers will not have to turn to third party products, making it more reliable and convenient to take care of their Hondas. In the future, the Pro Honda lineup will continue to expand to include other lubricants and chemicals, precisely manufactured for Honda vehicles, further elevating the ownership experience.
Honda Fest attendees will also get the chance to take some Pro Honda giveaways and merchandise at the Pro Honda display at Honda Fest.
Two-wheeled Hondas
Honda Philippines, Inc. (HPI) will also be joining, with test rides for their electric bikes, the EM1 e: and CUV e: available onsite. Honda Safety Driving Center (HSDC) will have a special road safety simulation track for kids where they will learn basic road safety rules. This is to highlight Honda’s dedication to safety and its importance even from a young age. Lastly, there will be a special car display on the last day, December 7, featuring the prized builds of select Honda Club of the Philippines (HCP) members.
HCPI is encouraging all Honda enthusiasts, owners, and everyone interested to visit Honda Fest this December 5 to 7, 2025 at the Promenade Parking, Festival Mall, Corporate Ave., Muntinlupa (Muji side), open during mall hours, 10:00 AM to 10:00 PM. There will be a special program on December 5, Friday, 10:00 AM to open the special celebration.