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Manila Bulletin devider Technews devider LazMall powers Lazada's 11.11 'Biggest Sale of the Year'

LazMall powers Lazada's 11.11 'Biggest Sale of the Year'

Published Dec 4, 2025 08:55 am
Lazada Philippines has closed its 11.11 Biggest Sale of the Year on record, with early post-campaign data confirming its position as a trusted partner for brands and showing a clear trend: Filipino shoppers are embracing smarter ways to shop online while strongly choosing trusted global and local brands for authentic products.
LazMall played a major role in the sale's success, with total GMV in Southeast Asia increasing by 10X compared to a regular day, signaling strong consumer confidence heading into the year-end season. In the Philippines, opening day saw global brands achieving over 400% growth. This confirmed LazMall's role in connecting top brands with Filipino consumers, evidenced by the average order size growing by 50%. This increase was achieved while shoppers secured great value, redeeming over PHP 150 Million in savings from Lazada Coins alone.
While groceries and essentials lead the surge, there is a significant demand for activewear and gadgets.
Smartphone brands such as Samsung and POCO reported solid results, averaging a 45X sales uplift on day one, demonstrating that consumers are confident purchasing high-value electronics on the platform.
Smart Shopping Becomes the Norm
This 11.11 also marked a shift toward smarter, AI-enabled shopping. Tools such as AI Lazzie helped shoppers discover deals faster and shop more confidently.
Lazada observed an increase in AI-assisted shopping activity with over 4X more interactions and 2.5X more average conversations compared to a regular day, indicating consumers are becoming more comfortable using AI tools to streamline their shopping journeys.
Backed by LazMall’s 100% Authenticity Guarantee, 2X Money Back Guarantee, and 30-day Free Returns, shoppers demonstrated strong trust in Lazada’s eCommerce ecosystem. This confidence translated into higher-value baskets and brand-led growth with categories like kitchenware, electronics, and beauty topping global and local brands’ sales.
“This year’s 11.11 results show that Filipinos are choosing authenticity, quality, and trusted brands more than ever,” said Carlos Barrera, Lazada Philippines Chief Executive Officer. “LazMall continues to be where shoppers and brands meet with confidence. We remain committed to investing in tools, technology, and programs that drive long-term brand success.”
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