Cavite has emerged as one of the Philippines’ fastest-expanding economic corridors. Supported by continuous infrastructure investment—such as the "Muntinlupa-Cavite Expressway (MCX), Manila- Cavite Expressway (CAVITEX), Cavite–Laguna Expressway (CALAX), improved regional road networks, and the influx of private-sector capital—the province has become a decisive gateway for commerce in the South. Its accelerating population of an estimated 4.2 Million in 2020, strong workforce population at a 95.2% employment rate in 2023, and proximity to Metro Manila have drawn businesses, educational institutions, industrial operators, and logistics developments to its urbanizing cities.

This is the backdrop against which Vermosa, Ayala Land’s 752-hectare masterplanned estate, is accelerating. Once known for its forward planning and open spaces, Vermosa now stands as one of the South’s most thriving growth centers—where commerce, community, and movement converge.

The expanding commercial landscape of the Ayala Land Estate is a testament to its growing relevance and appeal. The latest commercial development to open is Landers Superstore Vermosa, the Philippines’ biggest superstore branch in Cavite, a clear show of confidence from one of the biggest retail warehouse players in the Philippines. The consumer traffic, job generation, and lifestyle ease that this superstore brings to the residents and neighboring communities is a welcome change to the area.

Contributing to the positive development trend is Ayala Malls Vermosa, the estate’s premier lifestyle. Complementing the quick service restaurant establishments along Daang Hari, the mall has become a lively center with a selection of dining, fashion, daily needs, and recreational activities. Ayala Malls Vermosa is adding tenants to their mix this 2025 with Ramen Nagi, Siklab, Foot Locker, Dairy Queen, and Italianni’s, and is expected to be a go-to place for families, professionals, and students in the place of work and study in Cavite.

Meanwhile, AyalaLand Logistics Holdings Corp. (ALLHC) is expanding its footprint in Vermosa with new logistics and industrial facilities that are set to open in 2027. As ALLHC continues to invest in Vermosa, this further cements the estate’s position as a significant commercial and economic hub. This, in turn, will promote job creation and broaden the variety of economic activities present. This also supports Vermosa’s long-term development goal as a multi-faceted growth region.

For investors and homebuyers, these are green flags on consideration about Vermosa evolving into a full-fledged urban destination, with property values primed for continued appreciation.

Outside of Vermosa’s commercial infrastructure, what differentiates the community is the greater commitment of supporting a well-rounded, integrated active lifestyle, best exemplified by the Ayala Vermosa Sports Hub. The Ayala Vermosa Sports Hub is specifically focused on catering for athletes and wellness enthusiasts and reimagines what it means to be a member of a community that prioritizes active living, health, and well-being.

At the center of this is the Athlete’s House, a sports hotel that offers accommodations designed for training camps and “staycationers” who want a sanctuary for rejuvenation and active living. The Ayala Vermosa Sports Hub boasts of a diverse range of wellness and fitness activities in its latest Vermosa Active Life sports program that combines fitness, recovery, and team competition. These elements are further highlighted in its newly-launched Vermosa Vitality Retreat, a 30-hour holistic wellness experience for everyone to enjoy that includes meditation, resilience talks, breathwork, sunset yoga, guided runs, contrast therapy, sound healing, and recovery sessions.

The integration of such programs shows how Vermosa balances mental and physical practice which further cements its status as a community designed for contemporary living. The Ayala Vermosa Sports Hub promotes inclusive and active living with its top tier amenities and professionally run programs designed for both experienced sports enthusiasts and those looking to incorporate a healthy routine into their daily lives.

The convergence of Vermosa’s commercial surge and wellness-led masterplanning presents a distinct proposition in the South. As new retail players, logistics operators, schools, and institutions continue to locate within the estate, Vermosa is steadily forming a connected district designed for productivity, lifestyle, and long-term value.