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Manila Bulletin devider Business devider The Stock Market devider SM and Jobstreet champion Filipino MSMEs at 2025 MSME summit

SM and Jobstreet champion Filipino MSMEs at 2025 MSME summit

Published Nov 28, 2025 03:34 pm
Entrepreneurs and partners gather at the MSME Summit 2025 hosted by Jobstreet by SEEK
Entrepreneurs and partners gather at the MSME Summit 2025 hosted by Jobstreet by SEEK
Jobstreet by SEEK Philippines, in partnership with SM Supermalls, successfully welcomed entrepreneurs, industry leaders, and key stakeholders to the MSME Summit 2025 at the SM Mall of Asia Music Hall. The event showcased the shared commitment of Jobstreet and SM Supermalls to empower Filipino micro, small, and medium enterprises (MSMEs) and foster sustainable growth for the nation’s backbone industries. Ms. Dannah Majarocon, Managing Director of Jobstreet by SEEK Philippines, underscored the summit’s goal: to support MSMEs as a vital driving force of the Philippine economy.
"SM is not just a venue—it’s a partner in every MSME’s success story," said Joaquin L. San Agustin, Executive Vice President for Marketing, SM Supermalls. “When MSMEs grow, the nation grows. Every small business that thrives represents a dream realized, a livelihood sustained, and a community strengthened.” SM’s journey itself mirrors that of its MSME partners. Having grown from a small shoe store in Carriedo to 88 malls nationwide, SM truly understands the value of small beginnings. “Almost 70 percent of our tenants are MSMEs—their success is the foundation of SM’s continued growth,” San Agustin added. Through the SM for MSMEs program, the company provides high-foot-traffic spaces, essential market access, and crucial visibility to help entrepreneurs scale sustainably.
“SM aims to be a partner in every MSME’s success story.” Joaquin L. San Agustin, Executive Vice President for Marketing of SM Supermalls, reinforces SM’s commitment to supporting Filipino entrepreneurs as he delivers the inspirational message and accepts a Plaque of Appreciation from Ms. Dannah Majarocon, Managing Director of Jobstreet by SEEK, during the MSME Summit held at the Music Hall, SM Mall of Asia, on November 25, 2025.
“SM aims to be a partner in every MSME’s success story.” Joaquin L. San Agustin, Executive Vice President for Marketing of SM Supermalls, reinforces SM’s commitment to supporting Filipino entrepreneurs as he delivers the inspirational message and accepts a Plaque of Appreciation from Ms. Dannah Majarocon, Managing Director of Jobstreet by SEEK, during the MSME Summit held at the Music Hall, SM Mall of Asia, on November 25, 2025.
Key sessions during the summit addressed practical needs essential for MSME growth. Participants received insights on Talent Scaling from Mr. Henry Jose “Joey” Yusingco of Jobstreet, who showed how to scale their first hire effectively. In the realm of Technology and Marketing, Ms. Arlynne Roa-Awayan of Asia Pacific College explored AI applications for small businesses, while Ms. Life Dawn Cervero of TikTok guided attendees on smart marketing on a budget. Furthermore, speakers from Lalamove PH, 2GO Travel, and DITO BizBayan offered valuable insights on Logistics and Operations. Finally, a panel of experts from BDO, Maya, RCBC, BanKo, and Asialink shared actionable Finance Hacks for sustainable growth. Inspiring success stories, such as Kay & Karl Santos of 1919 Chocolate, provided real-life examples of scaling Filipino businesses. Partner demos and the Partner Passport Challenge further reinforced networking, hands-on learning, and practical engagement throughout the day.
Ms. Arlynne Roa-Awayan of Asia Pacific College accepts her Plaque of Appreciation from Mr. Henry Jose “Joey” Yusingco of Jobstreet (right) by Seek Country Marketing head.
Ms. Arlynne Roa-Awayan of Asia Pacific College accepts her Plaque of Appreciation from Mr. Henry Jose “Joey” Yusingco of Jobstreet (right) by Seek Country Marketing head.
The MSME Summit 2025 reaffirmed SM Supermalls’ commitment to Filipino entrepreneurship, providing the programs, spaces, and partnerships that help MSMEs innovate, scale, and thrive in a rapidly evolving economy.
Industry experts Ms.Flor Tanay of Lalamove PH, Mr. Francis John Cha of 2GO Travel, and Mr. Gabriel Cui of DITO of BizBayan present logistics and digital solutions designed to help MSMEs scale.
Industry experts Ms.Flor Tanay of Lalamove PH, Mr. Francis John Cha of 2GO Travel, and Mr. Gabriel Cui of DITO of BizBayan present logistics and digital solutions designed to help MSMEs scale.
Industry experts Ms.Flor Tanay of Lalamove PH, Mr. Francis John Cha of 2GO Travel, and Mr. Gabriel Cui of DITO of BizBayan present logistics and digital solutions designed to help MSMEs scale.
Industry experts Ms.Flor Tanay of Lalamove PH, Mr. Francis John Cha of 2GO Travel, and Mr. Gabriel Cui of DITO of BizBayan present logistics and digital solutions designed to help MSMEs scale.
Industry experts Ms.Flor Tanay of Lalamove PH, Mr. Francis John Cha of 2GO Travel, and Mr. Gabriel Cui of DITO of BizBayan present logistics and digital solutions designed to help MSMEs scale.
Industry experts Ms.Flor Tanay of Lalamove PH, Mr. Francis John Cha of 2GO Travel, and Mr. Gabriel Cui of DITO of BizBayan present logistics and digital solutions designed to help MSMEs scale.
Industry experts Ms.Flor Tanay of Lalamove PH, Mr. Francis John Cha of 2GO Travel, and Mr. Gabriel Cui of DITO of BizBayan present logistics and digital solutions designed to help MSMEs scale.
Industry experts Ms.Flor Tanay of Lalamove PH, Mr. Francis John Cha of 2GO Travel, and Mr. Gabriel Cui of DITO of BizBayan present logistics and digital solutions designed to help MSMEs scale.
Celebrating 40 Super Years of Evolving With You, SM Supermalls—one of Southeast Asia’s largest mall developers and operators with 88 malls nationwide—connects communities while redefining the malling experience through sustainability, innovation, and inclusivity. As the country’s biggest marketplace for MSMEs, SM champions Filipino entrepreneurship—empowering small businesses, driving local growth, showcasing homegrown talent, and fueling the Filipino spirit of enterprise. Visit msme.smsupermalls.com or email [email protected] to grow your business with SM today.
Attendees make their rounds at the Partner Passport Challenge, visiting different booths to learn about hiring solutions, business tools, digital platforms, and partner services that support MSME growth.
Attendees make their rounds at the Partner Passport Challenge, visiting different booths to learn about hiring solutions, business tools, digital platforms, and partner services that support MSME growth.
Attendees make their rounds at the Partner Passport Challenge, visiting different booths to learn about hiring solutions, business tools, digital platforms, and partner services that support MSME growth.
Attendees make their rounds at the Partner Passport Challenge, visiting different booths to learn about hiring solutions, business tools, digital platforms, and partner services that support MSME growth.
Attendees make their rounds at the Partner Passport Challenge, visiting different booths to learn about hiring solutions, business tools, digital platforms, and partner services that support MSME growth.
Attendees make their rounds at the Partner Passport Challenge, visiting different booths to learn about hiring solutions, business tools, digital platforms, and partner services that support MSME growth.
Attendees make their rounds at the Partner Passport Challenge, visiting different booths to learn about hiring solutions, business tools, digital platforms, and partner services that support MSME growth.
Attendees make their rounds at the Partner Passport Challenge, visiting different booths to learn about hiring solutions, business tools, digital platforms, and partner services that support MSME growth.
Attendees make their rounds at the Partner Passport Challenge, visiting different booths to learn about hiring solutions, business tools, digital platforms, and partner services that support MSME growth.
Attendees make their rounds at the Partner Passport Challenge, visiting different booths to learn about hiring solutions, business tools, digital platforms, and partner services that support MSME growth.
Attendees make their rounds at the Partner Passport Challenge, visiting different booths to learn about hiring solutions, business tools, digital platforms, and partner services that support MSME growth.
Attendees make their rounds at the Partner Passport Challenge, visiting different booths to learn about hiring solutions, business tools, digital platforms, and partner services that support MSME growth.
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