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Manila Bulletin devider Drive devider Honda Cars Philippines announces new dealer principals

Honda Cars Philippines announces new dealer principals

Plans to elevate customer experience

Published Nov 28, 2025 08:45 am

At A Glance

  • Effective January 1, 2026, dealerships currently under the management of ACMobility will transition to the Gateway Group and the Borromeo Motoring Group (BMG), both of whom are rich with automotive retail experience.
Just a month ago, Ayala’s mobility solutions group, ACMobility, and Honda Cars Philippines, Inc. (HCPI) announced they would part ways by the end of this year. The two companies jointly announced the transition of their 35-year dealer operations, effective January 1, 2026.
As a follow-up to that announcement, HCPI released a detailed, strategic evolution of its dealership network. This plan aims to expand reach, elevate service quality, and reinforce its commitment to the customer experience.
Effective January 1, 2026, dealerships currently under the management of ACMobility will transition to the Gateway Group and the Borromeo Motoring Group (BMG), both of whom are rich with automotive retail experience.
The Gateway Group will operate Honda Cars Makati, Cebu, Negros, Cagayan De Oro, and Alabang. The Borromeo Motoring Group (BMG) will manage Honda Cars Bacoor, Pasig, Mandaue, and Iloilo.
New subsidiary to drive direct dealership operations
On top of the appointment of the new dealer principals, HCPI also announces the plan to establish a new subsidiary which will operate Honda Cars Shaw. Through this initiative, Honda will elevate the overall customer experience across all dealerships nationwide.
This new endeavor will bring HCPI even closer to the market to meet customer needs and boost satisfaction to higher levels through enhancement of dealer operational efficiency throughout the network.
HCPI President, Ms. Rie Miyake, expressed immense confidence in these new developments. “In a combined effort, the new subsidiary and our new and existing dealer partners will drive forward and ensure that Honda’s profound dedication to customer satisfaction is fully realized.”
HCPI will secure approval from the government regulatory bodies and once approved, this strategic move is expected to begin in early 2026. This solidifies Honda’s commitment to their Filipino customers, promising sustainable and electrified mobility options while keeping at heart the customers’ desire for the “Joy of Driving.”

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Honda Cars Philippines Inc. (HCPI)
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