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Manila Bulletin devider Business devider BPI, BPI MS roll out Kaya Care to support Filipinos facing major health risks

BPI, BPI MS roll out Kaya Care to support Filipinos facing major health risks

Published Nov 27, 2025 10:54 am

At A Glance

  • The Bank of the Philippine Islands (BPI) and BPI/MS Insurance Corporation (BPI MS) have launched BPI Kaya Care Critical Illness Insurance — a simple, accessible, and affordable plan designed to help Filipinos safeguard themselves and their loved ones against today's most serious health risks.
From left: Joanna Vicencio, Senior Segments and Markting Manager, BPI/MS Insurance Corporation (BPI MS); Dr. Antonette “Toni” Ong-Chua, Medical Oncologist and Cancer Champion; Noriyuki Kobayashi, President and CEO of BPI/MS Insurance Corporation (BPI MS); and Ma. Christina “Ginbee” Go, Head of Consumer Banking, BPI. ● Connie Roldan, Business Director and Head of Human Resources and Administration, BPI/MS Insurance Corporation (BPI MS) ● Yusuke Takamura, Chief Distributions Officer, BPI/MS Insurance Corporation (BPI MS)
From left: Joanna Vicencio, Senior Segments and Markting Manager, BPI/MS Insurance Corporation (BPI MS); Dr. Antonette “Toni” Ong-Chua, Medical Oncologist and Cancer Champion; Noriyuki Kobayashi, President and CEO of BPI/MS Insurance Corporation (BPI MS); and Ma. Christina “Ginbee” Go, Head of Consumer Banking, BPI. ● Connie Roldan, Business Director and Head of Human Resources and Administration, BPI/MS Insurance Corporation (BPI MS) ● Yusuke Takamura, Chief Distributions Officer, BPI/MS Insurance Corporation (BPI MS)
The Bank of the Philippine Islands (BPI) and BPI/MS Insurance Corporation (BPI MS) have launched BPI Kaya Care Critical Illness Insurance — a simple, accessible, and affordable plan designed to help Filipinos safeguard themselves and their loved ones against today’s most serious health risks.
BPI Kaya Care was created to address a growing health crisis—the increasing number of Filipinos diagnosed with critical illnesses. Data from the Philippine Statistics Authority shows that in 2023, three of the leading causes of death were ischemic heart disease, cancer, and cerebrovascular diseases such as stroke.
To help Filipinos prepare for these risks, BPI Kaya Care offers a lump-sum cash benefit upon diagnosis of any of these critical illnesses: cancer, heart attack, or stroke. Clients diagnosed at an early stage receive 50% of the benefit, while late-stage or major diagnoses receive the full amount.
This cash benefit, which can be claimed so long as the insured survives seven days after diagnosis, enables policyholders to begin treatment promptly and maintain financial stability during a deeply challenging period. While the benefit is primarily intended for medical interventions, families are free to use it for therapy, medication, or daily living expenses, depending on what matters most to them.
“At BPI, our purpose is clear: to Build a Better Philippines, one family, one community at a time,” said Maria Cristina “Ginbee” Go, Consumer Banking Head of BPI.
“For too long, critical illness insurance has felt complex and out of reach. We wanted to change that. BPI Kaya Care is more than a policy—it’s a partner that helps families focus on recovery without financial strain, support that truly matters when it matters most,” Go added.
Unlike treatment-specific government programs, BPI Kaya Care fills a critical gap: many Filipinos delay treatment after diagnosis because they need time to secure funds. Kaya Care provides immediate cash support, helping remove this hurdle so patients and families can focus on timely treatment and better health outcomes.
To ensure that this protection is within reach for a wide range of Filipino households, premiums start at only ₱859 per year, depending on the client’s age and chosen plan. Enrollment has also been made simple and convenient.
Customers may avail of the product online through kayacare.bpims.com, or by visiting any BPI branch or the nearest BPI MS office. The claims process is equally straightforward and supportive, reinforcing the product’s commitment to accessibility.
“The silent crisis of underinsurance, coupled with surging medical costs, creates an urgent need for simple, accessible insurance solutions,” said Noriyuki Kobayashi, President and CEO of BPI MS.
“BPI MS is proud to collaborate with BPI to bring BPI Kaya Care to life. By delivering this vital and affordable protection to the core and middle markets, we are helping more Filipino families secure their future and take control of their health without compromising their financial stability,” Kobayashi added.
The launch of BPI Kaya Care reflects BPI’s broader commitment to uplifting Filipino families and strengthening national resilience. As the government continues to invest in improving healthcare infrastructure, including significant funding for specialty hospitals, BPI Kaya Care ensures that Filipino families not only have access to these facilities but also the financial means to afford essential treatments.
To learn more or enroll, visit https://kayacare.bpims.com/.

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Bank of the Philippine Islands (BPI)
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