The Crown 2025 celebrates salon excellence in a night of recognition and festivity
By MBrand
Alpha 8 successfully held The Crown 2025 at Gallio Events Place, gathering salon owners and professional stylists from across the country for a night dedicated to recognition and celebration. The event highlighted its commitment to honoring its clients, awarding top partners with medals and distinctions before opening the floor for a night of socializing and entertainment. Guests arrived in creative costumes inspired by various countries, which added color and personality throughout the program.
The Crown 2025 was sponsored by Carlo Rossi, CLVB Emperador, and Smirnoff Mule, whose support helped create the relaxed, festive atmosphere of the night. Upon entering, attendees received complimentary Carlo Rossi wine and CLVB Emperador brandy as welcome drinks. After walking down the themed catwalk, styled like a fashion runway to match the attendees’ expectations, guests were served Smirnoff Mule, providing a lighter option as they enjoyed the event.
During and after the awarding ceremony, CLVB Emperador was made available without limit, creating a free-flow environment that encouraged guests to unwind and enjoy the evening at their own pace. The abundance of drinks throughout the night allowed stylists and salon owners to let loose, celebrate warmly with their peers, and enjoy a rare break from the demands of salon work.
Unlike a typical corporate gathering, The Crown 2025 encouraged guests to be expressive, bold, and energetic. Attendees embraced the opportunity to show off their country-themed outfits, interact freely, and celebrate the industry in a more unfiltered and authentic way. By the end of the event, almost everyone left with a light buzz and a genuinely memorable experience, made possible through the generous sponsorship of Carlo Rossi, CLVB Emperador, and Smirnoff Mule, and through Alpha 8’s intention to create a night where salon professionals could feel valued and appreciated.