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Manila Bulletin devider Entertainment devider Hallyuwood devider K-pop group ILLIT releases 'Not Cute Anymore' to signal transformation

K-pop group ILLIT releases 'Not Cute Anymore' to signal transformation

Published Nov 25, 2025 09:10 am
ILLIT (Belift Lab)
ILLIT (Belift Lab)

K-pop girl group ILLIT made their comeback with a bold new image unlike anything fans have seen from them before. 

ILLIT released their single album “Not Cute Anymore, signaling the beginning of a striking transformation. 

“Not Cute Anymore,” the lead single, is a reggae-infused pop song that candidly conveys the desire to be seen as more than just “cute.” 

The lyrics—woven in part with the members’ own tastes and personalities—provide a glimpse into the many sides of their true selves. 

Minimalist production paired with ILLIT’s pure, conversational vocal tones makes the track instantly captivating—especially the repeated chorus line, “I’m not cute anymore,” which lingers long after the song ends.

ILLIT (Belift Lab)
ILLIT (Belift Lab)
ILLIT (Belift Lab)
ILLIT (Belift Lab)

The track is produced by Jasper Harris, known for chart-topping hits including Jack Harlow’s Billboard Hot 100 No. 1 single “First Class” and his contributions to the Grammy-nominated “Montero” by Lil Nas X. 

Singer-songwriters Sasha Alex Sloan and Youra also participated in composing and writing, further expanding the album’s musical depth.

For their B-side track “Not Me,” American producer duo Pebbles&TamTam—recognized for the viral hit “Pink Like Suki”—bring their signature playful energy to create a spirited pop track. 

ILLIT members Yunah, Minju, and Moka contributed to the lyrics, adding a personal touch to the writing of the track.

The music video captures ILLIT as they declare a dramatic “breakup” with cuteness itself. Mixing reality with whimsical fantasy, the video keeps viewers fully engaged as the members stand before a pink tombstone marked “Cute is dead,” determined to move on—only to end up hilariously battling unexpectedly adorable creatures. 

The choreography in the music video heightens anticipation for their upcoming performances.

With their signature charm reimagined and their confidence on full display, they are ready to step into a new era—one that is more than just cute.

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