At A Glance
- Hino Motors Philippines (HMP) and Circle Transport Corporation recently celebrated the turnover of two brand-new Hino RN Big Buses at the HMP Canlubang Plant.
From left: Daisuke Sato, Hino Motors Philippines Executive Coordinator; Patrick Ian Roxas, Hino Motors Philippines Manager for Dealer/Direct Vehicle and Body Sales; Ms. Edna Mamuyac, Circle Transport Corporation Marketing Manager; Lorenzo Lebron, Circle Transport Corporate Secretary; Lino Lebron, Circle Transport Corporation President; Shingo Sakai, Hino Motors Philippines President; Mutsuo Arai, Hino Motors Philippines Senior Vice President for Finance; Ms. Zara Durero, Hino Motors Philippines Senior Manager for Total Support and Business Planning; Oliver Dela Cruz, Hino Motors Philippines First Vice President for Parts Sales and Value Chain; and James Alfred Sangel, Hino Motors Philippines Assistant Vice President for Vehicle Sales.
Hino Motors Philippines (HMP) and Circle Transport Corporation recently celebrated the turnover of two brand-new Hino RN Big Buses at the HMP Canlubang Plant. The acquisition of the new Hino RN units by Circle Transport highlights a critical shift in how successful SMEs and business owners view their fleet — as an enduring asset.
Investing in value
The acquisition of the new Hino RN units by Circle Transport highlights a critical shift in how successful SMEs and business owners view their fleet — as an enduring asset.
"The trust shown by Circle Transport, a partner for over three decades, validates our global commitment to Quality, Durability, and Reliability (QDR)," said Shingo Sakai, Hino Motors Philippines President. "This turnover is not a transaction; it is a renewal of our promise, anchored in Japanese engineering, to be the vehicle brand that truly helps Filipino enterprises build for the long haul, securing their future and contributing to the nation’s progress."
"For any business owner, a vehicle is not an expense — it’s an investment in the next five, ten, or even forty years," said James Alfred Sangel, HMP Assistant Vice President for Vehicle Sales. "Choosing Hino means choosing maximized vehicle uptime and minimized lifetime cost. We don't just sell units; we offer a promise of enduring quality that directly translates into our partners’ profitability."
Quality that lasts
Circle Transport’s long-standing fleet utilization serves as a powerful testament to Hino’s core pillar of 'Quality that Lasts.' The new Hino RN buses, a flagship of the Big Bus segment, are a culmination of robust engineering focused on maximum stability and passenger safety.
The decades-long partnership itself is Hino’s best durability story. "Hino was the only name I trusted," said Lino Lebron, President of Circle Transport Corp. "So today, I do have over three decades of partnership. I simply want to thank you. Thank you for the quality. Thank you for the service.”
The RN buses are built on a foundation of Japanese-quality manufacturing, adhering to stringent global standards and backed by international ISO certifications. These vehicles integrate advanced design and core safety elements, such as the Anti-lock Braking System (ABS), to ensure optimal operational safety and passenger comfort.
Total support
Hino’s dedication to its customers extends far beyond the sale through its signature Total Support Initiative. This system ensures that the investment remains reliable and cost-effective throughout its lifespan, positioning Hino as a true business growth partner, especially for the SME sector.
"Our Total Support initiative, driven by a nationwide network of genuine parts and expert service, is what makes Hino a true business partner," said Oliver Dela Cruz, HMP First Vice President for Parts Sales and Value Chain. "We ensure maximized vehicle uptime because we believe that the journey to success for our customers depends on the reliability of every component. Through our on-site servicing and proactive maintenance, we don’t just sell quality vehicles; we guarantee quality that lasts."
HMP’s commitment ensures that Filipino entrepreneurs, from small businesses to large corporations, have the reliable transport solutions necessary to fuel the country's economic engine.