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Manila Bulletin devider Business devider The Stock Market devider SM Prime's Signature Series gears up to market flagship Susana Heights project

SM Prime's Signature Series gears up to market flagship Susana Heights project

Published Nov 24, 2025 10:13 am
Jose Juan Jugo (left) and Jessica Sy (right)
Jose Juan Jugo (left) and Jessica Sy (right)
Jessica Sy, vice president and head of Design, Innovation, and Strategy for SM Residences and SM Prime Holdings
Jessica Sy, vice president and head of Design, Innovation, and Strategy for SM Residences and SM Prime Holdings
The Signature life space spans approximately 300 square meters and offers a curated experience highlighting the Signature Series design philosophy.
The Signature life space spans approximately 300 square meters and offers a curated experience highlighting the Signature Series design philosophy.
The Signature life space spans approximately 300 square meters and offers a curated experience highlighting the Signature Series design philosophy.
The Signature life space spans approximately 300 square meters and offers a curated experience highlighting the Signature Series design philosophy.
Signature Series by SM Residences, the premium primary residential brand of SM Prime Holdings Inc. (SM Prime), is gearing up for the launch of its flagship project with the opening of its first marketing site.
Last week, Signature Series unveiled its first “Life Space” at The Podium mall in Mandaluyong City to bring its vision of elevated urban living closer to its target market.
Spanning roughly 300 square meters (sqm), Signature Life Space was designed by Lor Calma & Partners, known for landmark projects such as The Mind Museum, Freedom Memorial Museum at University of the Philippines (UP) Diliman, and redevelopment of the National Museum of the Philippines.
“We call it a ‘Life Space’ because it’s designed to show people what thoughtful living feels like,” said Jessica Sy, vice president and head of design, innovation, and strategy at SM Prime.
She noted that, “The materials come together in a balanced way that inspires a more considered, more refined approach to everyday life.”
“From here, we plan to open another Life Space in Susana Heights, with a target launch by first quarter of next year. It will be a special one because visitors can experience the natural charm of the estate firsthand,” added Sy.
The relaunch of Susana Heights estate is the first project in the Signature Series pipeline. Located in Muntinlupa City, the 284-hectare (ha) estate will be developed into a premium, sustainable community backed by a ₱25-billion initial investment.
The estate development will be home to a network of residential clusters, lifestyle and civic spaces, and commercial hubs.
As an initial offering, Signature Series will be marketing the SM Group’s treasury inventory in the existing Susana Heights Village. Build-ready residential lots ranging from 500 to 900 sqm, complemented with improved and new amenities and infrastructure enhancements within the estate.
Soon following the reintroduction of Susana Heights Village, a new low-density luxury residential village will be launched inside the estate as a flagship project under the Signature Series brand.
Designed from the ground up, the new development will feature lots ranging from 700 to 1,100 sqm at 6.5 lots per ha, complemented by a five-kilometer (km) greenway loop and country club-inspired amenities.

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SM Prime Holdings Inc. Signature Series Jessica Bianca T. Sy
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