Mayor Isko shares best communication practices with S. Cotabato execs
The Manila city government shared the city's best communication and broadcasting practices with the South Cotabato Provincial Information Office (PIO) to help boost information dissemination and coordination with the public.
Manila Mayor Francisco "Isko Moreno" Domagoso and City Information Officer E-jhay Clamor Talagtag met with the delegation led by Provincial Information Officer Rudolf Jimenea during the benchmarking activity.
Domagoso explained that the purpose for creating the Manila Public Information Office (MPIO) back in 2019 is to ensure that Manileños and the general public will have an open communication with the city government where they can directly express their concerns and other needs.
"Para sa atin, ang PIO ay hindi lamang tagapaghatid ng balita; ito ang mekanismong nagbibigay-daan para tunay na marinig, maunawaan, at matugunan ang pangangailangan ng tao (For us, the PIO is not just a news carrier; it is the mechanism that allows for people's needs to be truly heard, understood, and met)," Domagoso said.
"Patuloy nating pinagbubuti ang kakayahan ng ating PIO upang mapanatili ang isang pamahalaang bukas, maagap, at makatao—isang gobyernong hindi lamang nagbibigay ng impormasyon, kundi taos-pusong nakikinig at tunay na tumutugon sa pangangailangan ng bawat Manileño (We continue to improve the capabilities of our PIO to maintain an open, proactive, and humane government—a government that not only provides information, but also sincerely listens and truly responds to the needs of every Manileño)," he added.
During the benchmarking visit, Talagtag and the MPIO Team showcased the office's systems and equipment to the visiting officials, including its broadcast-grade communication studio, multi-camera and real-time livestreaming setup, as well as its digital control room and workflow used to deliver clear and fast information during the mayor's social media programs such as Yorme's Hour, Talk to the People, and other city announcements.
He also emphasized that the success of a PIO relies not just on advanced equipment and up-to-date broadcasting techniques, but also on the trust and support of the local officials and executives.
"Kapag suportado ng mayor o gobernador ang PIO, mas mabilis, mas malinaw, at mas maayos ang impormasyon para sa taumbayan ("When the mayor or governor supports the PIO, information for the people will be faster, clearer, and more organized)," Talagtag noted.