Dawn Zulueta and daughter shine at a 40-year celebration of wellness
Marie France marked its 40th year with a sumptuous Saturday lunch party at Uma Nota BGC on Nov. 22, 2025. It was also the perfect opportunity to launch its new campaign featuring Dawn Zulueta-Lagdameo and her 16-year-old daughter, Ayisha. As Marie France Group’s COO Jackie Siy-Share proudly noted, the evolution of the brand has moved from an early preoccupation with inches, pounds, and lines to its current proposition of wellness—no matter the age, gender, or body type.
I’ve been working with the group for over 20 years, and I couldn’t help but notice how the day was marked by the presence of so many Next Gen members of the Siy family. It was not so much a passing of the torch as it was a sharing of the torch—bringing these younger family members into the fold and preparing them to run things in due course.
Several celebrities and familiar names associated with the brand were present, and I loved how Angelu de Leon, Bernadette Allyson, and Juana Manahan-Yupangco had shown up with their daughters. It was truly a 40-year, intergenerational celebration—a strong testament to the lasting power and affection Marie France continues to inspire among its loyal clients.
To these past forty years, and to forever!