Style meets magic in this 'Wicked'-inspired jewelry collection
Homegrown jewelry brand Penny Pairs joins forces with Universal Studios to tell the story of Elphaba and Glinda through jewelry
By John Legaspi
It was in 2003 when audiences first saw a different side of Oz through the musical “Wicked.” Its lessons about embracing uniqueness, fighting injustice, and valuing friendship and sisterhood continue to be relevant today. With the arrival of its film adaptation in 2024, “Wicked” gained a new generation of fans who saw their own stories reflected on the big screen through its lead characters, Elphaba and Glinda. Now, with the release of its second installment, “Wicked: For Good,” fans from all over the world are able to bring their experience full circle with its emotional plot and heart-tugging songs.
One of the many fans who had the chance to see “Wicked” on stage was Camille Jimenez-Sandico. She first saw it with her mom and shared that it had left a handprint on her heart.
“I was inspired by the story of Elphaba and how she stuck with who she was. She was not limited by being green or by people saying bad things about her,” Camille says. “She stayed true to herself.”
Now a co-founder of homegrown brand Penny Pairs, Camille rounds out her “Wicked” journey through a collection of jewelry pieces that mirror the beauty of self-expression and friendship, as seen in the lives of the witches of Oz. To bring this vision to life, her brand partnered with Universal Studios to create a 27-piece line that is every bit spellbinding.
The collection captures the signature color story of “Wicked” with a mix of pink, purple, and emerald-green hues—showing that pink and green truly can go hand in hand. Each design strikes the balance Penny Pairs is known for: whimsical yet timeless, expressive yet elegant enough for everyday wear.
Reflecting the theme of transformation, the “Wicked x Penny Pair” collection introduces interchangeable and versatile pieces that allow wearers to express their individuality. From ear jackets, charms, and danglers that can dress up your favorite studs, to the Ozdust Gold Locket featuring a gemstone that can be swapped to suit your mood, the collection celebrates jewelry as a form of self-expression and reinvention.
As with all Penny Pairs creations, the collection is made with 10x thicker gold plating, responsibly sourced gems, and hypoallergenic, skin-safe materials—upholding the brand’s commitment to quality, comfort, and conscience.
“One thing we’ve learned from our customers through the years is that jewelry is very special and personal. They are gifts from people who are special to them, or pieces they bought for themselves to mark a milestone,” Camille muses. “With this collection, we hope they can continue to do that—tell their own stories, connect with the people they love, and be reminded that they are not limited in their creativity and in what they can do. We want to make our customers feel confident and see them shine. We are grateful to the team at Universal for trusting us with the opportunity to tell the story of ‘Wicked’ through our jewelry.”
The “Wicked x Penny Pairs” collection is now available online at pennypairs.com and in all Penny Pairs stores nationwide: Glorietta 2, UP Town Center, Eastwood Mall, Alabang Town Center, SM North Edsa, Uptown, and Ayala Malls Manila Bay. For more information, visit @pennypairs on Instagram.