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Manila Bulletin devider Lifestyle devider Fashion and Beauty devider La Union welcomes a new home for modern timepieces

La Union welcomes a new home for modern timepieces

The Watch Store opens at SM City La Union, expanding its presence in Northern Luzon

By MBrand
Published Nov 15, 2025 10:03 am
The north welcomes a new destination for timeless elegance as The Watch Store opens its newest branch at SM City La Union, showcasing a selection of timepieces that bring together global craftsmanship and contemporary design.
Tom Tuason, Danika Nemis, Luke Landrigan, Emily Triggs, and Roger Casugay
Tom Tuason, Danika Nemis, Luke Landrigan, Emily Triggs, and Roger Casugay
Celebrating the opening of The Watch Store at SM City La Union with iconic local personalities: iconic DJ in La Union’s party scene Tom Tuason, guiding voice in Surf Town’s wellness community Danika Nemis, national surfing icon Luke Landrigan, Pilates instructor and surfer Emily Triggs, and celebrated figure in the surf community Roger Casugay.
At the new store, shoppers can explore a range of watches that reflect different lifestyles—from the refined precision of Swiss brand Tissot, to the modern appeal of fashion icons Tommy Hilfiger and Calvin Klein, the minimalist design of Danish brand Bering, and the enduring reliability of Japanese favorites Citizen and Seiko. Each piece reflects a balance of heritage, innovation, and everyday sophistication.
The Watch Store continues to grow its presence across major shopping destinations from Luzon to Mindanao, with the SM City La Union branch marking its seventh location. This milestone reinforces the brand’s commitment to bringing premium timepieces closer to more Filipino communities, offering a trusted destination for authentic watches and exceptional service.
Adding to the experience, The Watch Store La Union is one of the few branches equipped with watch service facilities, where customers can enjoy bracelet adjustments and battery replacements done on the spot — ensuring every purchase is fitted, functional, and ready to wear.
To celebrate its opening, shoppers can take advantage of exclusive offers, including a free Corkcicle Canteen for every ₱30,000 single-receipt purchase on select brands, along with special offers from Tissot.
Visit The Watch Store at the Lower Ground Level of SM City La Union and find the timepiece that speaks to your style and story.
Stay updated by following The Watch Store on Facebook, Instagram, and TikTok.

Related Tags

fashion and beauty SM La Union The Watch Store
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