Globe Business launches 'digitest' to assess enterprises' digital maturity
Globe Business, the enterprise arm of Globe Telecom Inc., is introducing an intuitive digital maturity assessment tool designed to promote digital transformation among businesses based on their current level of capability.
During Globe’s Blueprint event, Globe Business launched Digitest to help enterprises evaluate their digital readiness, ensuring that their digital transformation journey is consistent with a clear strategy for growth.
“Many organizations are actively pursuing digital transformation, but are unsure how to accurately assess their progress,” said Globe Business Head KD Dizon.
“With Digitest, they can see exactly where they stand today and what steps to take next. It’s about empowering businesses to make informed, data-backed decisions,” she added.
Through Digitest, businesses complete a guided questionnaire that measures their readiness across key dimensions, reflecting their ability to adapt, innovate, and sustain digital transformation.
These dimensions cover vision and strategy, customer experience and channels, operations and processes, data and technology readiness, people and capabilities, and investment and prioritization.
The Digitest model outlines five stages of
digital maturity, starting from observer, which has limited digital adoption; explorer, with early stages of transformation; adopter, where digital tools are used more consistently; proficient, with technology embedded into daily operations; and finally innovator, for businesses where digital adoption is core.
Upon completing the test, users receive a personalized report that identifies their current maturity stage.
This comes with actionable recommendations and relevant Globe Business solutions to help businesses move forward in their digital transformation journey.
“Digital transformation is fundamentally a growth journey, but without a clear measure of maturity, that journey may stall,” said Dizon.
“With Digitest, we’re giving Filipino enterprises a clear roadmap so they can innovate with purpose and move forward with clarity,” she continued.
Also at Globe’s Blueprint event, Dizon said Globe Business’ clients will be gaining access to next-generation authentication capabilities through the Globe API Ecosystem.
She said this multi-party ecosystem “enables new standards of trust, security, and seamless customer experiences across industries.”
Yoly Crisanto, Globe’s chief sustainability and corporate communications officer, said these new services, alongside the telco giant’s new innovations, are all aimed at meeting the customers’ needs.
“All of these innovations are being done to be able to meet customers' needs, and to be able to compete,” said Crisanto.
She noted that these new products would help Globe get a “better share” of a customer’s spending habits.
In the first nine months of the year, Globe reported a 14-percent drop in its net income to ₱17.7 billion from ₱20.6 billion in the same period last year.