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Manila Bulletin devider Philippines devider Mindanao devider Big Bad Wolf Books is back in Davao City!

Big Bad Wolf Books is back in Davao City!

Published Nov 13, 2025 10:09 pm
BIG Bad Wolf Philippines county head Ley Almeda, Big Bad Wolf Books business director Bernard Lee, and Davao City Library and Information Center head Salome Enoc officially open the Big Bad Wolf Books Sale 2025 edition at The Tent of Azuela Cove in Davao City on Thursday, Nov. 13, with over one million book titles. (Photo by Ivy Tejano / MB)
BIG Bad Wolf Philippines county head Ley Almeda, Big Bad Wolf Books business director Bernard Lee, and Davao City Library and Information Center head Salome Enoc officially open the Big Bad Wolf Books Sale 2025 edition at The Tent of Azuela Cove in Davao City on Thursday, Nov. 13, with over one million book titles. (Photo by Ivy Tejano / MB)

DAVAO CITY – The Davao City government officially welcomed on Thursday, Nov.  13, the return of the world’s largest traveling book sale — Big Bad Wolf Books — that opened its 2025 edition at The Tent of Azuela Cove with over one million book titles.

Acting Davao City Mayor Sebastian Duterte, through a message read by Davao City Library and Information Center head Salome Enoc, thanked the Big Bad Wolf Philippines for promoting literacy and making books more accessible to the public.

“Books are a powerful gateway to knowledge. By making them affordable and accessible, we enhance literacy, inspire learning, and strengthen cultural ties in our communities,” Duterte said during the Big Bad Wolf Books’ VIP Day.

Duterte commended Big Bad Wolf for encouraging people of all ages to read and discover new worlds through books. He said the city government is pleased to welcome them back to Davao City. “Daghang salamat (Thank you very much).”

Enoc  lauded the event for its contributions to promoting the joy of reading. She said reading helps people understand the world better and discover new stories, emphasizing that this event reminds every one of the endless possibilities books offer.

Big Bad Wolf Books co-founder and executive director Jacqueline Ng said that the company collaborates with publishers and distributors in the United Kingdom and the United States to provide quality books with discounts of up to 95 percent.

Ng said their mission extends beyond selling books, focusing on providing affordable reading materials to countries where English is not the primary language to promote literacy and make reading a part of daily life.

Big Bad Wolf Books Business Director Bernard Lee encouraged people to read many books as possible, which can mostly only be found at the book fair, to gain more knowledge and help change the world one book at a time.

Lee said this year’s fair features a curated selection of fiction and non-fiction titles, including top picks for children and general readers, organized by price categories –below P1,000, P500, and P300.

“I believe physical books remain intimate and personal,” Lee said, amid the evolving technology. “A study shows that readers absorb about 60 percent more when reading from printed pages compared to digital platforms.”

Big Bad Wolf Philippines County Head Ley Almeda said that they do  not maintain permanent bookshops to ensure affordability and accessibility for readers as their primary goal is to promote literacy.

Aside from donating books, Almeda said they also partner with several schools by offering discounts for library purchases and providing local publishers a free platform to showcase their work.

She said the company is open to working with local publishers and artists, but noted that logistics and human resources issues limit broader participation. Almeda added that they hope the government will continue supporting local publishers.

While last year’s Davao event featured two million books, Big Bad Wolf officials said they adjusted this year’s inventory to one million to better match local demand and still push to make reading more accessible and affordable for everyone.

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