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Manila Bulletin devider Lifestyle devider Fashion and Beauty devider Alpha 8's new product Absolute Straight introduced at Hair Asia

Alpha 8's new product Absolute Straight introduced at Hair Asia

The next level of hair perfection

By MBrand
Published Nov 13, 2025 05:15 pm
This November Hair Asia, held at World Trade Center, industry pioneer Alpha 8 Corporation proudly announced the launch of its newest innovation in professional hair straightening, Absolute Straight.
Known for delivering salon-grade products trusted by professionals nationwide, Alpha 8 once again raises the bar with a formulation that promises “101 percent straightening” combining the power of rebond with the gentle, safe performance of cysteine treatments.
“Absolute Straight, from the name itself, is absolute. It has the straightening power of a rebond and the safety net of our FDA-approved Cysteine Straight,” said James Paul A. Santiago, CEO and president of Alpha 8 Corporation, during Hair Asia.
With this breakthrough, stylists can now offer clients a treatment that delivers exceptionally straight, smooth, and long-lasting results without compromising hair health and risking backjobs. Absolute Straight makes sure that clients keep coming back not for corrections, but for consistent satisfaction and absolute trust in their stylist.
Designed for salon professionals, Absolute Straight represents more than a product launch, it’s Alpha 8’s commitment to innovation, safety, and client confidence in every service.
Because true straightening isn’t just about style, it’s about trust, safety, and perfection made absolute.
For more details or demo scheduling, reach out to Alpha 8 Corporation via Facebook @a8corp.

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